Ever since Ashton Kutcher signed on to replace Charlie Sheen in Two and a Half Men, he seems to have taken method acting to another level. As if trying to emulate Charlie Sheen’s notorious rep, Kutcher has been makingheadlines for all the wrongreasons lately.
His latest blunder comes from his involvement with an ad campaign for Popchips. In a series of videos, Kutcher impersonates four different characters looking for love though a dating site.
The character that’s central to this controversy? A Bollywood producer named Raj in which Kutcher portrays in brown face complete with a stereotypical accent.
Immediately after the videos went live on Popchips’ YouTube Channel on Wednesday morning, viewers took to social media to express their anger.
Perhaps the most vocal against the ad, is Anil Dash, a self-proclaimed “entrepreneur, writer and geek living in New York City.”
In his blog, he calls the ad “hackneyed” and “unfunny,” explaining “if you find yourself putting brown makeup on a white person in 2012 so they can do a bad "funny" accent in order to sell potato chips, you are on the wrong course. Make some different decisions.”
He then goes on to admit that he does not believe the people behind the Popchips ad are racist, but rather “they made a racist ad because they're so steeped in our culture's racism that they didn't even realize they were doing it."
Popchips has since pulled the ads from their YouTube channel (except one that features all four characters, as shown above), releasing a blog post apologizing “to anyone [they] offended,” while Kutcher has kept mum on the subject so far.
It seems many are divided over whether or not the controversy is warranted or if people are blowing things out of proportion. One thing is for sure, however: Popchips has definitely received more press than they would have thanks to all of this.