Austinites adore many things including, but not limited to, breakfast tacos, beer, dogs and being outdoors. But is there anything we love more than barbecue and music? Probably not.
For its newest line of custom-made guitars, Austin-based Moniker Guitars is taking our barbecue-and-music love affair even further. Started in 2012 by co-owners Kevin Tully and Dave Barry, Moniker is a web-based business that allows customers to build one-of-a-kind specialty guitars.
Via Kickstarter, the company is launching its Texas BBQ Series, which pays homage to the national cuisine of Texas with custom-made guitars inspired by the famous barbecue joints that call the Austin area home.
Moniker uses specialty wood, antiqued hardware — and even real Black's barbecue rub — to handcraft guitars that sound like heaven and look like Texas.
Hoping to capture the gritty aesthetic of places like Black's Barbecue, Stubb's and Iron Works, the crew uses specialty wood, antiqued hardware — and even real Black's barbecue rub — to handcraft guitars that sound like heaven and look like Texas. (Which may in fact be the same place.)
Moniker hopes to use the funds from its Texas BBQ Series and Kickstarter to branch beyond its South Austin warehouse.
"We love when our customers purchase our guitars through our website, but to grow our business we want to have select retailers across the country working ... face to face to design the perfect Moniker guitar," explains the company. Moniker plans on using the funds to establish a network of interested retailers, attend trade shows and travel.
So why barbecue? "The inspiration for the project comes from wanting to build a guitar that captures the Austin aesthetic — a little worn, a little dusty, and natural looking with wood grain and earthy colors," explains Moniker co-owner Kevin Tully.
"We latched on to the 'BBQ' theme because barbecue is another part of Austin that we love and, of course, barbecue is a little sloppy, a little messy and conjures up images of wood and other natural elements in the process."
On Tuesday, December 9, the local music community (and its adoring supporters) gathered in celebration of this uniquely Austin endeavor. Hosted by Big Green House and CultureMap, the party featured barbecue from Black's Barbecue (including a very special appearance from third generation pitmaster Kent Black), drinks from Deep Eddy, Guns & Oil and Dos Equis — and multiple impromptu jam sessions featuring Moniker guitars.
Spotted among the crowd were Austin music mavens including Nakia, The Octopus Project's Yvonne Lambert, TotoMiranda and JoshLambert, DanielleThomas of Big Green House, KUTX's LaurieGallardo, Senior Executive Director of Recording Academy of Texas Theresa Jenkins, andThe Wind and the Wave's PattyJenkins and KevinManchester.
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Moniker Guitars is currently auctioning off a donated guitar via CultureMap. Part of the Texas BBQ series, the company used real Black's barbecue sauce to create the color. For more information, please go here.
A detailed look at a couple of Moniker's custom guitars.
Photo by Nicole Raney
A detailed look at a couple of Moniker's custom guitars.
Only in Austin does recording in a tin can create excellent sound. Specifically, this "tin can" is a 1955 Spartan Imperial Mansion trailer, a spacious mobile home converted into a relatively cramped studio. But the unconventional setup is no match for producer and engineer James Westley Essary.
Essary and his videographer brother, Brantley, have been using the space to build up their inner circle of musicians, capturing intimate performances in professional recordings available on YouTube. Live From The Tin Can premiered its second season on April 15, 2024, and is looking forward to a long string of diverse performances to come. Right now listeners can enjoy Ron Gallo, David Ramirez, Vondré, John Calvin Abney, Angel White, and more on the YouTube channel.
First up this season was Worn-Tin (an amazing coincidence of a name), performing "Hard Ease," "Bitter," and "Kid Changed," a pleasantly lackadaisical series of alt-rock romps, somehow squeezing in two drum sets. Worn-Tin, like many other artists this season on the YouTube series, performed live at South by Southwest in March. The festival, along with the concurrent Luck Reunion, brought a wealth of artists to the Live Music Capital, so the Tin Can crew took advantage of the easy scheduling.
"South By's website is actually a great way to find out who was coming into town," says Brantley. "So we started thinking about things like, what is what is their sound like? What is their performance like, and will that translate into our space? ... [We] just started contacting managers: 'Hey, do you have a free morning, free afternoon? Want to come by?' The sessions only take about a couple of hours."
Although the Essarys are hoping to get more national acts into the Tin Can to boost views, their hope is that over time they can narrow their focus back to local artists. (The series premiere featured Austin band Kelly Doyle.) Beyond the view counts, these recordings are mutually beneficial; Artists don't just get exposure, but lasting high-quality recordings for free, and the brothers get to build a portfolio. Westley, who just goes by his second name in conversation, appreciates the stylistic challenge.
Producer and engineer James Westley Essary does the auditory impossible.Photo courtesy of Live From The Tin Can
"I get to create a little calling card, [and] they get a way to push their new record when they're rolling through town and on tour," says Westley. "As you put out records you get pigeonholed ... I want to make a punk record, and I want to make a metal record. I want to make a country record. So it allows me to be able to dabble in whatever I want — whatever we book in the studio."
Making these connections was Westley's main goal in creating the series during the pandemic. It'd been a loose idea at the producer's prior studio, with occasional shoots for social media. As we all remember, 2019 was not famous for its sense of urgency. But when the studio was "sold out from under" Westley in October, he got tired of hopping from one rental to another.
He bought the trailer in December 2019 and spent the following year working on it. The end of his work coincided with Brantley's desire to move back to Austin from Seattle, so the returning brother provided the property to park the trailer on. The rest was good, old-fashioned pandemic restlessness.
The Tin Can in all its metallic glory.Photo courtesy of Live From The Tin Can
"When you're on the road all the time, you're meeting new bands every day, because you have a different opener or something," says Westley. "And I was like, 'How can I bring that to me?' It's a lot of fun when there's not really any money involved. You're not dedicating a ton of time, necessarily, to it. Bands come here, they have a really great time, [and] it's really nice to be able to host them."
Of course, recording in such a small space has its challenges. Most of the solution was in arranging; not the music, but the musicians. Placing everyone just right minimizes the bleed of certain instruments into other microphones, and as long as the singer stays relatively still, the drums — the biggest culprit — mostly keep their sound to themselves.
Some issues are also fixed with slightly quieter playing, unintentionally creating a sort of sonic brand for the series. It's not all bedroom pop, but the combination of a cozy recording environment and slightly restrained volume makes for some homey performances. This also works nicely for Westley — isn't that happening a lot? — who says he usually prefers listening at home to watching in a crowd.
Still, live recordings add a certain spice to the music. Many music fans will attribute it to the organic mystery of musicians clicking together, but Westley thinks there's something else at play. There's no substitute for practice, and by the time musicians are making live recordings, they've probably played the song live dozens or even hundreds of times. That allows for improvements on the original ideas — sometimes ones that originated in the studio at the time of the first recording.
Ron Gallo squeezes into the Tin Can.Still from Live From The Tin Can
It's also an easy way to make additional income without writing more, he says. Brantley points out that live music has always been at the core of the business.
"Live music has been at the top for forever," says Brantley. "Now we've got artists selling out huge arenas. They're competing with the NFL; They're not competing with movies or TV as much anymore. ... So I love the opportunity to not just record live music, but also film it. You're getting a full experience of both the really compelling live recording [and] even more compelling video to watch them in their element — really playing it live rather than just in a box in the studio."
The next frontier for the Tin Can crew will be hosting live shows onsite. Westley will be in the trailer recording while the band plays outside, and eventually Brantley might start capturing video, too. Also down the pipeline are audio-only live recordings, so listeners can enjoy the tunes without relying on YouTube.
One episode featuring NOBRO from Montreal, Quebec, is out now, with more to come. Next up is Evangeline from Los Angeles. Follow along with Live From The Tin Can ("Like and subscribe," says Brantley with a smile) on YouTube.