What's in a Name?
One of Austin's biggest concert venues drives forward with new name in 2020
One of Austin's biggest concert venues is ringing in the new year with a brand-new name. Beginning January 1, Circuit of The Americas' 14,000-seat Austin360 Amphitheater will now be known as Germania Insurance Amphitheater.
Though the cost of the deal remains undisclosed, it does ensure the Brenham, Texas-based company will have naming rights for the next seven years. Austin360, an extension of the Austin-American Statesman, has been the amphitheater's first and only name since it opened on April 5, 2013.
This isn't Germania's first foray into COTA, however. During November's Formula 1 Grand Prix, the company sponsored the Germania Insurance Super Stage, which hosted headliners Pink and Imagine Dragons.
Since opening nearly seven years ago, the newly minted Germania Insurance Amphitheater has attracted big-name acts thanks to its 14,000-seat capacity (at almost 17,000 concert capacity, only the Frank Erwin Center is bigger). Among the superstars expected to grace the Germania stage in 2020 are Alanis Morissette and KISS, among others.
“We are excited to partner with the largest outdoor venue in Austin in bringing the best artists in the world to the Germania Insurance Amphitheater,” said Germania chief marketing officer Min Choi. “COTA is such an iconic venue, so it makes sense that our two Texas brands work together. We are proud to contribute in retaining Austin’s status as the Live Music Capital of the World.”