We luv video
Iconic Austin video store to return as volunteer-run We Luv Video
A shuttered Austin video store is getting a reboot with a new business model.
In the post, owner Conrad Bejarano said it would bring him "utmost joy to pass the torch" to anyone who had the financial stability to preserve the store's catalog of films, so long as they gave the public access to those films.
Fast-forward to October 2022, when I Luv Video — under the name We Luv Video — launched a Kickstarter campaign to try to bring the collection back. The campaign raised $11,000 in its first day, in part thanks to a telethon at the Fallout Theater.
On November 29, the Kickstarter campaign reached its goal, with 828 backers pledging $112,494.
Now, the beloved store is planning its second act as a 501(c)(3) nonprofit organization and "volunteer-run community library and film lover screening space," according to the Kickstarter.
Funds will help secure a physical location. Owners hope to find something close to the former site of the Airport Boulevard store.
Ready the full story and watch the video at KVUE.com.