Texas-born country music legend Willie Nelson is reuniting with lifestyle icon Martha Stewart and rapper Snoop Dogg for a herb-friendly 4/20 campaign with lighter brand BIC.
The three celebrities will each lead mood-setting segments during BIC's "Slow Burn Sessions" on YouTube, comprising of 4 hours and 20 minutes of content that will let viewers relax in whatever way they choose, with or without Mary Jane.
Starting at 4:20 pm on April 19, viewers can tune in to Bic's YouTube channel to check out the exclusive content. It's not known exactly what Willie will do for his segment, but a press release says the sessions will provide "a slow, satisfying burn to the 420 weekend."
The laid-back campaign is sponsored by BIC EZ Reach lighters; Willie previously teamed up with the iconic duo for a cheeky virtual scavenger hunt for the product back in 2023.
In a release, the Texas native himself promised the upcoming holiday will be "a very chill time," while Stewart rejoiced in being able to collaborate once more with the music stars for the project.
"It's been so fun to partner with my good friends at BIC to spread some holiday cheer ahead of 420," Stewart said. "The BIC EZ Reach lighter is my tried and true pot accessory — fondue pot, that is…"
In Hollywood’s never-ending quest to take advantage of existing intellectual property, seemingly no older movie is off limits, even if the original was not well-regarded. That’s certainly the case with 1997’s Anaconda, which is best known for being a lesser entry on the filmography of Ice Cube and Jennifer Lopez, as well as some horrendous accent work by Jon Voight.
The idea behind the new meta-sequel Anaconda is arguably a good one. Four friends — Doug (Jack Black), Griff (Paul Rudd), Claire (Thandiwe Newton), and Kenny (Steve Zahn) — who made homemade movies when they were teenagers decide to remake Anaconda on a shoestring budget. Egged on by Griff, an actor who can’t catch a break, the four of them pull together enough money to fly down to Brazil, hire a boat, and film a script written by Doug.
Naturally, almost nothing goes as planned in the Amazon, including losing their trained snake and running headlong into a criminal enterprise. Soon enough, everything else takes second place to the presence of a giant anaconda that is stalking them and anyone else who crosses its path.
Written and directed by Tom Gormican, with help from co-writer Kevin Etten, the film is designed to be an outrageous comedy peppered with laugh-out-loud moments that cover up the fact that there’s really no story. That would be all well and good … if anything the film had to offer was truly funny. Only a few scenes elicit any honest laughter, and so instead the audience is fed half-baked jokes, a story with no focus, and actors who ham it up to get any kind of reaction.
The biggest problem is that the meta-ness of the film goes too far. None of the core four characters possess any interesting traits, and their blandness is transferred over to the actors playing them. And so even as they face some harrowing situations or ones that could be funny, it’s difficult to care about anything they do since the filmmakers never make the basic effort of making the audience care about them.
It’s weird to say in a movie called Anaconda, but it becomes much too focused on the snake in the second half of the film. If the goal is to be a straight-up comedy, then everything up to and including the snake attacks should be serving that objective. But most of the time the attacks are either random or moments when the characters are already scared, and so any humor that could be mined all but disappears.
Black and Rudd are comedy all-stars who can typically be counted on to elevate even subpar material. That’s not the case here, as each only scores on a few occasions, with Black’s physicality being the funniest thing in the movie. Newton is not a good fit with this type of movie, and she isn’t done any favors by some seriously bad wigs. Zahn used to be the go-to guy for funny sidekicks, but he brings little to the table in this role.
Any attempt at rebooting/remaking an old piece of IP should make a concerted effort to differentiate itself from the original, and in that way, the new Anaconda succeeds. Unfortunately, that’s its only success, as the filmmakers can never find the right balance to turn it into the bawdy comedy they seemed to want.