Where to Shop
5 best Austin boutiques to shop for fabulous game day style

Football season is here, meaning high-energy games and tons of burnt orange. While the typical team shirt is a great go-to, a fab game day outfit is the perfect way to stand out in the crowd. Prep for the season by shopping at these Austin boutiques.
Strut
Cheer on your favorite team in style with Strut’s unique selection of apparel, shoes, and accessories. Known for its Austin aesthetic, Strut won't break the bank. Some of the shop’s current trends include cute embroidered pieces, off-the-shoulder tops, and stackable jewels. There's also a sweet supply of sunglasses — from neon pinks and purples to chic reflective cat eye frames, you won’t leave without new sunnies to add to your game day rotation.
Longhorn Fashions
Whether you’re a Texas Ex, a current Longhorn, or a stylish gal with an affinity for cute pieces, Longhorn Fashions is the one-stop shop for all things burnt orange and beyond. “The goal of Longhorn Fashions is to always have the biggest selections of pieces,” owner Tessie Crow says. “When you get to the stadium, you won’t feel like you’re wearing the same thing as every other girl. We’re constantly getting new inventory ... We want to be the destination for every game, not just the season opener.”
The boutique has recently taken up residence in a new spot located at 709 W. 22nd St., Ste. 116. Crow says that the move has allowed the shop to double its inventory and offer more local brands. Customers can find the latest on-trend dresses, tops, and bottoms in burnt orange and a range of other hues that fit within a budget.
Kelly Wynne
A game day look isn’t complete without the perfect handbag. Austin-based entrepreneur and handbag designer Kelly Wynne’s Domain Northside shop houses pretty purses, clutches, and other leather accessories. In accordance with the NCAA’s new policy requiring that all bags brought into the stadium be see-through, KW’s got you covered with some chic transparent styles. Opt for a crossbody to keep your hands free or pick up a privacy pouch to ensure you have all your essentials in one place. Shop more game day bags online or in store.
Estilo Boutique
Estilo has been one of Austin’s most trusted retail destinations for years, and the game day looks continue to meet expectations. Owner Stephanie Coultress O’Neil says the secret behind Estilo’s success as a premier shopping locale lies in the expansive variety of quality pieces and authentic customer service. “These aren’t your average game day look options,” O’Neil says. “We have everything from casual to cocktail to everyday wear and even avant-garde show-stopping pieces.”
Estilo shoppers can also take advantage of complimentary personal styling consultations and exclusive apparel collections. In addition to the wide selection of designer duds for football season, Estilo’s selection of Hermes-inspired clear mini handbags at a low price point are perfect to grab before heading to the 40 Acres.
ModCloth
Tap into breezy and vintage styles with the help of ModCloth’s trove of threads. The downtown boutique’s inventory holds a few sweet splashes of orange and even more pops of purple, blue, and red, for those rooting for the other team. Slip on breezy tops with darling collars or pair a fun dress with your favorite cowboy boots for a classic Texas tailgate ensemble.