Fitness Fashion
New online boutique takes your workout wardrobe to the next level
Melissa Rountree is a Realtor, barre instructor, and fashionable woman who always looks some kind of fierce. So it was only a matter of time before this multitasking Dallas mama embarked on an exciting new business venture that combines all her passions into one fabulously fitness-centered online boutique.
Level 3 Active features small-batch, hard-to-find brands that help you stand out in any fitness class. And with Rountree's background in corporate sales at both Chanel and Dior, you know that these pieces are going to be fashion-forward. In fact, Rountree often jokes about her "hybrid" outfits when showing properties to clients.
"I generally arrive in Jimmy Choos and a long Dior vest but underneath it all is my tank and leggings," Rountree says. "Activewear can be very stylish and fashion-forward, especially if you mix it with your high-end pieces."
Rountree's shop offers leggings, tops, bras, socks, and more. She even created her own brand, Level 3, which offers fun tanks that showcase her personality. If you want something truly unique, check out DIVA Columbia, as Level 3 Active is the only online retailer to offer it in the country. We're also adding the Empowering Ocean Moon legging from Altar Ego to our wish list, because who else in your workout class will have leggings sporting pictures loaned from NASA?
Quality is a top priority for Rountree when sourcing her shop, especially because it's online. Rountree wants her clients to know that if it comes from Level 3 Active, it's going to exceed their expectations.
"I wear all the brands myself," Rountree assures shoppers. "If I wouldn't wear them then it wouldn't represent my brand. The only hard part is not keeping one of everything."
Level 3 Active offers products ranging from $15-$125 in sizes extra small through large with an option to request additional sizes. Currently, this activewear line is just for women, however, there are plans to roll out men's items later this year.