He's Kind of a Baldwin

Swanky L.A. fashion brand brings 'modern essentials' to new North Austin shop

L.A. fashion brand brings 'modern essentials' to new North Austin shop

Baldwin clothing
Baldwin opens at the end of October. Baldwin/Facebook

Maybe it's the tacos, maybe it's the tax structure, but another California fashion brand is opening an Austin outpost. The Los Angeles-based Baldwin is opening its doors on October 26 in the Domain Northside, according to a release announcing the news. 

Baldwin creates both women's and men's ready-to-wear pieces billed as "modern essentials." These essentials range from investment cashmere sweaters and tailored denim to classic outerwear and on-trend pieces like pajama-inspired women's blouses. For the grand opening of its new store at 11621 Rock Rose Ave. Ste. 116, Baldwin is offering both its fall and holiday 2018 collections, ranging in price from $58 tanks and T-shirts to $1,198 coats.

Inspired by the collections, the interiors of the North Austin store — the brand's first in the Capital City — are sleek and minimal, complete with midcentury furnishings, wood paneled walls, and industrial steel fixtures. 

The Domain Northside shop is the latest chapter in Baldwin's journey from a Kansas City, Kansas, denim designer to a burgeoning L.A.-based retailer. Opening in Austin, says Baldwin president Johnathan Crocker, was in line with the brand's aesthetic. 

“We are honored and excited to be a part of the thriving community of creative talent and authentic spirit of Austin and look forward to having our customers experience Baldwin's modern American design amongst all of the culture within tech, design, art and music industries here,” Crocker said in a release. 

Like most retailers opening in Austin, it's not enough to simply peddle clothing. Baldwin says it also wants to be a part of the community, rolling out "curated events and activations" throughout the year. To begin, the brand is rolling out custom wool hats emblazoned with an A ("for Austin" notes the release) to the first 50 customers with the purchase of $200 or more. 

Austin is Baldwin's seventh store, and the brand's second in Texas. In addition to Dallas, Baldwin has shops in Los Angeles; New York City; San Jose, California; and two in the Kansas City area.