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This Barbie Sells Merch
Hot on the heels — or wheels — of the Hello Kitty Cafe Truck comes another timely pink rolling shop. Actually, this truck will beat the Sanrio version to Austin on October 7.
The Barbie Truck will stop in Austin on its 2023 "Dreamhouse Living Tour," which celebrates the 60th anniversary of Barbie's ever-more popular property, and will give visitors a chance to spice up their own homes.
Although this is all about the house, there are only a few homewares: things like coasters, glass tumblers, a glass mug, a throw blanket, and an "accessories cup." Visiting Barbies have more opportunities to take home wearable and on-the-go items like graphic tees, hoodies, and denim; a baseball cap; embroidered patches; and keychains.
Photo courtesy of the Barbie Truck Dreamhouse Living Tour
Most people who have been awake and on social media in the past year have learned that Barbie's Dreamhouse has a more empowering history than many girls realized while orchestrating drama between the dolls.
A release announcing the arrival of the truck reminds fans (and detractors) that when the Dreamhouse came out, only a tenth of a percent of young women were independent homeowners, and states that someone buys a Dreamhouse every minute.
The Barbie Truck will be in Austin on Saturday, October 7. from 10 am to 7 pm at The Domain. Arrive early in case of long lines.
These Barbies will hit six other Texas cities on the tour:
- September 30 — San Antonio
- October 14 — Laredo
- October 21 — Friendswood (Houston)
- October 28 — The Woodlands (Houston)
- November 4 — Plano (Dallas)
- November 11 — Fort Worth