Texas entrepreneur Kristina Haag found herself struggling with something that many women in Austin can relate to — finding stylish clothing that is comfortable in hot, humid, sticky summer weather. So she created it herself.
"With Cotidié, it is all about the functionality of the clothing," says Haag, founder of the clothing line. "It is more traditional items, but the use of technical fabrics is our differentiating factor."
The online retailer, which launched this year, offers pieces specifically tailored for women who are up against Texas' hot and humid climate.
The line offers dresses, jackets, pants, skirts, and tops, priced between $60 and $200. The fabrics, sourced from Italy and Taiwan, provide breathable comfort, along with an elastic, structured fit for a more tailored look. All items are moisture wicking and machine washable. The line uses three different fabrics: LunAir, 88 percent polyester and 12 percent spandex; SolaSmooth, 73 percent nylon and 27 percent elastane; and StellaForm, 59 percent nylon and 41 percent elastane.
"Everything we use on the line is athletic technical fabric that you would typically find in workout attire, but I've repurposed these fabrics to use in a contemporary womenswear line," Haag says. "I wanted to create a more foundational capsule clothing collection that women can draw their own inspiration from."
Haag, a Houston native, studied history and business at Rice University before moving to London to attend the British School of Fashion. Following a few years of work at a London-based fashion PR firm, she returned to Texas. Haag was working a corporate job that required extensive job-site visits.
"I thought, how is there not more stylish women's clothing on the market that is comfortable and functional," says Haag.
The name Cotidié, which means "daily" or "every day," encompasses Haag's desire to create clothing that can be worn at work, for travel, on weekends, and more. Haag was determined to find comfortable professional clothing that held up in heat and humidity and created Cotidié to bridge the gap between technical performance wear and business attire, introducing a new kind of clothing for stylish women on the go.
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