Sweet On You
Austin's flagship Kendra Scott store transforms into mini-Museum of Ice Cream for Valentine's Day
UPDATE: Due to weather concerns, the launch event for this collaboration has been postponed to Saturday, February 4.
Roses are red, violets are blue, and it's almost February, which means the season of love is upon us. Whether you're looking for the perfect Instagram backdrop or the perfect gift for your Galentine, Valentine — or just a treat for yourself — one particularly sweet collaboration has you covered.
Starting in February, Austin's own Kendra Scott is partnering with the Museum of Ice Cream to "spread joy, inspire human connection, and reimagine the way we experience ice cream and jewelry just in time for Valentine’s Day," according to a release.
An extension of Scott's “Sweet on You” Valentine’s Day campaign, the partnership will feature an immersive, experiential retail component in the bustling Kendra Scott flagship location on South Congress, as well as a custom ice cream flavor, opportunities to give back, and more.
For an immersive retail experience, the event space at the flagship store will be transformed into a mini-Museum of Ice Cream appropriately dressed with bananas, baubles, and hearts galore. If you've never made it to the renowned museum housed at the Domain, this is your chance to get a literal taste of the experience, while shopping for trinkets and treasures at the same time.
Both companies prioritize giving back as key pillars of their brand, so it's only fitting that the duo will be surprising three schools in Austin, Chicago, and New York with February ice cream parties as part of their partnership. Children at participating schools will be able to enjoy the exclusive Kendra Scott x Museum of Ice Cream flavor while crafting their own Museum of Ice Cream cardboard truck. Each classroom will also receive an Amazon gift card to offset teaching supplies, and Kendra Scott will provide each student with a yellow rose to give alongside Valentine’s messages for their friends, family, teacher, or crush.
Taking place from 11am to 1 pm, a public event on February 4 will formally celebrate the launch of the partnership. Guests will be able to check out the collaborative, immersive shopping experience while shopping Kendra Scott’s new Valentine's Day Collection, enjoying free ice cream and treats from the Museum of Ice Cream and the Sips & Sweets Café.