Part of Breast Cancer Awareness month, October 13 places a specific focus on Metastatic Breast Cancer (MBC) Awareness. Austin icon Kendra Scott is participating in the campaign with a special event at her flagship store.

Taking place from 4 to 7 pm on Thursday, October 13, Holley Day at Kendra Scott South Congress is the sixth annual event geared toward MBC Awareness Day. Scott has a long track record of philanthropic donations, but breast cancer research – and MBC research specifically – became a special cause after losing a close friend to the disease in 2016.

This annual Holley Day honors Scott's friend Holley Rothell Kitchen and raises funds for families impacted by MBC to attend a Legacy Retreat to Walt Disney World through Inheritance of Hope (IOH). Scott's goal is to raise $150,000 on October 13, with 20 percent of sales in-store and online going toward IOH.

According to a release, "These funds will go toward our 5th Legacy Retreat presented by Kendra Scott in Orlando in March 2023. Since 2017, we've donated over $800,000 to IOH, and served 120 families."

The release also notes that Scott has donated over $1 million to breast cancer since 2016 through multiple initiatives. She partners with the Breast Cancer Research Foundation (BCRF) on a research grant, The Kendra Scott Award in Honor of Holley Rothell Kitchen, which has generated a total of 20,958 research hours for Dr. Suzanne Fuqua. Fuqua's research focuses on metastasis, treatment and tumor biology, and her findings have led to a deeper understanding in how cancer cells metastasize.

According to metavivor.org, metastatic disease can occur as early as several months to 25-plus years after treatment for early stage breast cancer, and yet only about 5 percent of overall breast cancer research in the U.S. goes toward studying MBC.

In 2022, Scott is committing $250,000 to BCRF and The Pink Agenda to support their mission "to advance the world's most promising research to eradicate breast cancer." She also has numerous initiatives underway as part of the 'Shop for Good' Breast Cancer Awareness Collection, and she is being honored this month with The Pink Agenda Icon Award for her dedication and advocacy for the breast cancer community.

Apart from shopping the special Shop for Good pieces all month long, Austinites can help the brand give back by attending the family-friendly event on Thursday, October 13. Highlights will include a chance to shop the 2022 Breast Cancer Collection (for each piece purchased, a Rose Quartz Elisa Necklace will be gifted to a breast cancer warrior in the Austin community!); a Q+A session from 5-6 pm with Dr. Debra Patt (MD, PhD, MBA, and Vice President for Texas Oncology); and the opportunity for kids to meet their favorite princesses (when you spend $50, your kids can customize an Elisa necklace at the Color Bar with their favorite princess for free).

And good news if you can't attend in person: The 'Shop for Good' Breast Cancer Awareness Collection is also available online, with the Matilda 18k Gold Vermeil Stone Charm Necklace in Rose Quartz and Celebration 18k Yellow Gold Vermeil Charm in White giving back to Inheritance of Hope specifically.