Show Your Colors
Where to find the best game-day fashion in Austin
When your favorite sport's season rolls around, you're likely ready to whip out the burnt orange, the green and black, the blue and silver, and more. But if you're still sporting T-shirts from the supermarket or gear from the college bookstore ... well, it's time to update your game-day wardrobe.
In the spirit of CultureMap's newest signature event, The Tailgate, we're celebrating a season of sports with insider intel on all the ways you can enjoy it. (P.S. Tickets are on sale now).
Consider this a style how-to for cheering on your favorite team. Some of these suggestions are local, some are happy to ship to Austin, but all place top priority on outfitting you properly for the big game.
Need a basic tee or a cute sweatshirt in a hurry? How about a branded rain poncho, clear tote bag, or even a robe and slippers with Bevo's visage? This boutique on Burnet Road has it all and more — including jewelry, ties, and hair accessories — at reasonable prices.
If you want to show your support without a literal logo, head online here for tons of clothes in team colors. The Game Day collection has everything from cheeky shorts sets and flouncy dresses to headbands, earrings, beaded purses, and booties.
Spirit Snob collegiate wraps
From Longhorns to Red Raiders to Horned Frogs, this line of scarves proudly declares your love for your alma mater (or the Lone Star State as a whole). The Otomi-inspired designs are created by hand by Fort Worth artist Allison Castillo. Not only is the product versatile — wear them as a scarf, sarong, head wrap, or even a halter top — but the company also donates a portion of every wrap sold to a women's college scholarship.
Wrangler Collegiate Collection
From tailgating to the stands, tried-and-true brand Wrangler is reimagining the standard jersey with shirts, sweatshirts, hats, jackets, and even embroidered twill Western snap shirts for UT and A&M, plus eight other non-Texas schools. Of course, you can finish off your look with some classic denim.
Be as stylish as you are supportive with this wide range of cute dresses, tops, and bottoms in pro and collegiate team colors, plus accessories to top it all off.
Of course Austin's favorite jewelry maven has a game day collection. Her ubiquitous designs come in a range of sporty team colors, and are the perfect addition to your fandom (if you're bold) or in-the-know accent to a cute ensemble (if you're subtle).
Take your pick from belts named Horned Frog, Raider, and Reveille, after the First Lady of Aggieland. World-class Argentine leather is combined with nylon thread that's artfully hand-stitched in Buenos Aires. Wondering what size to get? A good rule of thumb is ordering two inches larger than your pants size.
Coveting Loreal Sarkisian's sidelines style? It all starts with the iconic Longhorn bag from this Houston-based handbag designer, who even named a mini version of the purse after the UT football coach's wife.
You weren't expecting us to leave off this game-day staple, were you? It's the go-to place for officially licensed jerseys and other merch that fits everyone on your team, even down to the littles.
Now that you're all decked out, check out these top sports bars in Austin. Then mark your calendar for November 3, when The Tailgate is happening at Distribution Hall.
Head here to buy Early Bird tickets while they last.