Austin's Kendra Scott partners with Wrangler for limited-edition jewelry and apparel
Kendra Scott is doubling down on her Texas roots with the debut of the Wrangler x Yellow Rose by Kendra Scott collection. Just in time for Texas' rodeo season — and for fans of cowgirl chic — the limited-edition lineup includes apparel, a first for the Austin-based jeweler.
Shoppers will find Western-inspired takes on her signature jewelry silhouettes. The 13-piece apparel collection includes jeans, tailored blazers, and shirts, all in traditional rodeo colors with retro Wrangler graphics.
The collection is designed for city or ranch life and everything in between. Fans of the brands can look for turquoise embellishments and embroidered rose motifs, adding a bit of sophistication to the clothing.
Fans can expect hats, denim, and of course, signature jewelry pieces. Photo courtesy of Kendra Scott
"My heart feels most at home on the ranch, and there's nothing that suits ranch life better than Wrangler," Scott says in a press release. "I'm so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West."
The jewelry within the collection was created for layering — turquoise, vintage ivory mother-of-pearl, marbled amber, and silver and yellow gold tie the collection together. Styles include chandelier earrings, statement rings, double-stranded necklaces, and more.
The iconic 'W,' a nod to Wrangler, is incorporated into several jewelry designs.
Wrangler® x Yellow Rose by Kendra Scott Laurel Vintage Silver Statement Earrings in Variegated Turquoise Magnesite, $150.Photo courtesy of Kendra Scott
In keeping with the brand's commitment to philanthropy, Kendra Scott will donate 20 percent of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation (KSF). KSF will direct this donation from Kendra Scott to the National FFA Organization (formerly Future Farmers of America), the company says.
Wrangler is also donating $10,000 to the National FFA to support scholarships in connection with this collaboration.
The Wrangler x Yellow Rose by Kendra Scott collection is available online at Kendra Scott and Wrangler, select Kendra Scott stores, and at the Austin, Fort Worth, San Antonio, and Houston rodeos. This collab collection is also available in the Wrangler's stores in the Fort Worth Stockyards and their brand's hometown of Greensboro, North Carolina.