Many a link-baiting slideshow and BuzzFeed post have been using animated GIFS, the moving images assembled from videos, sequences of photos or original animations.
But how did the initially cheesy, early computer and Internet age animation trick using a file format become the au courant method for obsessing over celebrities and being web-ready shorthand for expressing emotions? SXSW has the answer: According to the GIF artists and writers in “The Economy of the GIF,” you can blame your phone and microblogging platform Tumblr.
The GIF lineage goes something like this: they were first used in website banners and as quickie animations in those quaint AOL disc days of the Internet — and then Flash animation came along. Remember when websites resembled the futuristic, highly-interactive interfaces of science fiction films? With those slick drop-down menus and fancy moving ads? That was Flash.
Flash still exists, but with Apple and its iPhone (which famously does not support Flash-based animations or videos), web designers and animators and branding gurus had to rethink their media strategies. Suddenly, entire websites were rendered unreadable on phones and other mobile screens.
So as Flash fell out of fashion, simpler web designs prevailed and led to a GIF renaissance of sorts — because GIFs will still display on phones and tablets and other magic, mini computer devices. And it helps that social networking sites and phone web browsers have made using the Internet much more photo-centric (hence, Tumblr).
Plus, GIFs, says writer Lindsey Weber (who’s done some GIF work for BuzzFeed and New York magazine) are better representations of how we consume the Internet in 2013.
“[GIFs] span this space between photos and videos,” Weber says. “The GIF takes the best parts of a photo and the best parts of a video and puts them together. It’s just a better way to ingest that.”
And they’ve become so wildly popular, argues artist Jimmy Repeat (who’s GIFed for MTV in the past), they’ve become a new art form all in themselves.
“GIF is the new medium because it’s more of a challenge than a static image,” he says.
Perhaps their greatest claim to legitimacy is their looming legal precedent: Weber says GIF-related lawsuits and copyright cases are just around the bend — she’s come up against all kinds of rights issues with the GIFs she worked with.
But for now, there’s still plenty of GIF fun to be had. Just go on Tumblr and get lost for days.
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lone star disappointment
Report scalds Texas as state most vulnerable to climate change
The Lone Star State performed most averagely in a new report that ranked all 50 states on environmental protection.
Texas ranked No. 22 on the report from SmileHub, a nonprofit tech platform using data to evaluate charities. The report analyzed 23 metrics — from energy efficiency score and industrial toxins per square mile of land area to climate change vulnerability — factoring in data from U.S. Census Bureau, Internal Revenue Service, Department of Agriculture, and more.
"The U.S. produces over 292 million tons of waste per year, or over 4.9 pounds per person per day, according to the latest data from the Environmental Protection Agency," reads the report. "Additionally, due to pollution, California, Oregon, Michigan, Indiana and South Carolina each have over 12,000 miles of river unsuitable for human contact. Pollution and waste are issues across the U.S., but some states work harder than others to limit their impact."
In addition to its middle-of-the-pack No. 22 overall ranking, Texas took first place in the "Vulnerability to Climate Change" category. Here's how else the state measured up:
- No. 18 – Environmental Protection Charities per Capita
- No. 36 – Share of State Land Designated for Parks and Wildlife
- No. 28 – Energy Efficiency Score
- No. 28 – Share of Population Using Green Transportation
- No. 33 – Total Tonnage of Landfill Waste per Capita
- No. 28 – Industrial Toxins per Square Mile of Land Area
It's not the first time the state performed poorly on recent environmental reports. In April, WalletHub evaluated the current health of states' environment and residents’ environmental-friendliness. Texas ranked No. 38, meaning it was the thirteenth least green state, only scoring 50.40 points out of 100.
Additionally, Houston has stood out for the wrong reasons. In May, Houston was ranked as the No. 15 most polluted city in the U.S. according to data compiled by the National Public Utilities Council. No other Texas city appears in the ranking. Three California cities — Bakersfield, Visalia, and Fresno — took the top three spots.
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This article originally appeared on our sister site, EnergyCapitalHTX.