Many a link-baiting slideshow and BuzzFeed post have been using animated GIFS, the moving images assembled from videos, sequences of photos or original animations.
But how did the initially cheesy, early computer and Internet age animation trick using a file format become the au courant method for obsessing over celebrities and being web-ready shorthand for expressing emotions? SXSW has the answer: According to the GIF artists and writers in “The Economy of the GIF,” you can blame your phone and microblogging platform Tumblr.
The GIF lineage goes something like this: they were first used in website banners and as quickie animations in those quaint AOL disc days of the Internet — and then Flash animation came along. Remember when websites resembled the futuristic, highly-interactive interfaces of science fiction films? With those slick drop-down menus and fancy moving ads? That was Flash.
Flash still exists, but with Apple and its iPhone (which famously does not support Flash-based animations or videos), web designers and animators and branding gurus had to rethink their media strategies. Suddenly, entire websites were rendered unreadable on phones and other mobile screens.
So as Flash fell out of fashion, simpler web designs prevailed and led to a GIF renaissance of sorts — because GIFs will still display on phones and tablets and other magic, mini computer devices. And it helps that social networking sites and phone web browsers have made using the Internet much more photo-centric (hence, Tumblr).
Plus, GIFs, says writer Lindsey Weber (who’s done some GIF work for BuzzFeed and New York magazine) are better representations of how we consume the Internet in 2013.
“[GIFs] span this space between photos and videos,” Weber says. “The GIF takes the best parts of a photo and the best parts of a video and puts them together. It’s just a better way to ingest that.”
And they’ve become so wildly popular, argues artist Jimmy Repeat (who’s GIFed for MTV in the past), they’ve become a new art form all in themselves.
“GIF is the new medium because it’s more of a challenge than a static image,” he says.
Perhaps their greatest claim to legitimacy is their looming legal precedent: Weber says GIF-related lawsuits and copyright cases are just around the bend — she’s come up against all kinds of rights issues with the GIFs she worked with.
But for now, there’s still plenty of GIF fun to be had. Just go on Tumblr and get lost for days.

State of innovation
Texas is the 4th best state to start a business in 2025, report finds
As one of the largest states in the U.S., it's no surprise Texas is big on business and entrepreneurship. Now the state is earning new praise among WalletHub's 2025 list of "Best & Worst States to Start a Business."
The Lone Star State claimed the No. 4 spot in the report's rankings, proving that Texas is in a much better shape than it was last year when it earned No. 8 in WalletHub's 2024 report.
The study compared all 50 states across 25 metrics to determine the best places to start, grow, and find success with a new business. Factors that were considered include the number of startups per capita, job growth rates, financing accessibility measures, labor costs, and corporate tax rates.
The three states to outperform Texas are Florida (No. 1), Georgia (No. 2), and Utah (No. 3). Idaho rounded out the top five.
Across the study's three main categories, Texas performed the best in the "business environment" rank, earning No. 1 nationally. This section compared the states based on its five-year business survival rates, average business revenues growth, and more.
Texas ranked No. 12 in the nationwide comparison of "access to resources" – which covers working age population growth, venture investment amounts per capita, and other means – and earned a fair No. 34 in the report's "business costs" ranking.
But Texas can still do better with its business friendliness to reclaim a top-three overall ranking, which the state last earned in 2023.
WalletHub analyst Chip Lupo said in the report that it is imperative for potential new business owners to establish their enterprise in a place that can maximize their ability to succeed.
"Around half of all new businesses don’t survive five years, so the idea of becoming a business owner can be daunting, especially with the current high cost of living," Lupo said. "The best states have low corporate tax rates, strong economies, an abundance of reliable workers, easy access to financing and affordable real estate. On top of that, you’ll need to make sure you start in a place with an engaged customer base, if you’re operating locally."
Austin has also proven to be at the top of the destination list for entrepreneurs who are looking for their next venture in a prospering economic boomtown.
The top 10 best states to start a new business in 2025 are:
- No. 1 – Florida
- No. 2 – Georgia
- No. 3 – Utah
- No. 4 – Texas
- No. 5 – Idaho
- No. 6 – Oklahoma
- No. 7 – Nevada
- No. 8 – Colorado
- No. 9 – Arizona
- No. 10 – Kentucky