Groceries On Demand
No more wrestling with parking or long lines to get the Whole Foods products you crave.
On Monday, the Austin-based grocery chain announced a partnership with Instacart that will allow customers to get Whole Foods goodies delivered to their door in just one hour. Delivery will be available in the 15 cities that the grocery delivery service serves: Atlanta, Austin, Boston, Boulder, Colorado, Chicago, Denver, Houston, Los Angeles, New York, Philadelphia, Portland, Oregon, San Francisco, San Jose, Seattle and Washington, DC.
First, customers place an order at Instacart.com or via the Instacart mobile app. They choose a delivery window (within one hour, within two hours or at a scheduled time) and check out. Then, an Instacart Personal Shopper shops for the items at Whole Foods and makes the delivery. All Instacart customers receive free delivery on their first order; thereafter the cost is $3.99 for two-hour delivery or $5.99 for one-hour delivery.
In addition to delivery service, an in-store pick-up program is also in the works. A pilot program will be tested in select Austin and Boston stores next month before the service rolls out to other cities.