In this digital, data-driven age, few things gauge a person’s interests more than a Google search. With that in mind, Google has announced its annual “Year in Search” lists, which analyze the most top-trending, highest-traffic queries across news, politics, film, entertainment, sports, and more throughout 2018.
Civic duty was a major theme in 2018. In the U.S., the top searched “how to” question was “how to register to vote,” according to the Google blog.
In a year that bid farewell to myriad cultural icons, people searched “how to be a good role model.” When first responders and local Navy SEALs rescued a team of soccer players from a cave in Thailand, the world was inspired — searches for “scuba diving lessons near me” increased by 110 percent that week.
So what did Austinites search most in 2018? Google’s answers reveal an interest in sports, movies, and celebs who’ve passed away this year. A chance to win big money got a more than a few looks, too.
Here are the top 10 searches for Austin in 2018.
Hardly a surprising entry, given a rabid soccer fan base throughout Texas.
The great Austin Water Boil Notice of 2018 didn't go unnoticed by the mega search engine.
The 26-year-old rapper known for his crafty wordplay died in September of an apparent drug overdose.
The beloved food and travel host sent shockwaves across the globe when he ended his life in June.
The breakout action marvel of Marvel’s universe is already generating Oscar buzz.
The celebrated designer and founder of the eponymous fashion brand committed suicide, and in some eerie foreshadowing, it came just days before the TV star Anthony Bourdain's suicide.
Hurricane Florence may have hit land some 1,500 miles from Austin, but local Google users clearly kept track of the mega storm as it battered the East Coast.
While some of us are still unsure what bitcoin is, other Austinites were diligently tracking the elusive digital currency.
The singer, who grew up in Dallas, was rushed to a hospital in July after an opioid overdose. She entered rehab and has been focused on recovery and thanking fans for their well-wishes.
In March, a local terrorist systematically targeted Austin's communities of color, striking fear in citizens throughout the city. The bomber committed suicide, but lingering questions of race in the Austin remain very much unanswered.
While the top searches included deaths and tragedy, Google notes that overall, the year was optimistic. “During a year of highs and lows, the Year in Search highlights all the ways people continued to search for ‘good’ — and this year, it was more than ever,” says the Google blog.