Austin had no shortage of beautiful sushi restaurants, but a new one at Lantana Place is doing drawing the trend away from the center of the city and sticking a lower price tag on the experience. Tancho Sushi, offering "everyday omakase," is now open at 7415 Southwest Parkway.

The thought of casual omakase feels like a bit of an oxymoron in Austin, where the service style — which tasks the chef with choosing what the diner will eat — is almost synonymous with something fancy and expensive. Factor in the interior design at Tancho, which certainly doesn't look pedestrian, and it's hard to believe it's actually an everyday meal.

But all things considered, these prices seem reasonable: $29 for the lightest dinner option, and capping out at a $59 feast. Lunch is even less expensive, starting at $24.

In some omakase experiences, the chef might factor in a diner's taste, the special ingredients that are available that day, and any number of other factors to determine what hits the table. But at Tancho, these prix fixe options are predetermined, doubtlessly contributing to the more accessible pricing.

The 50-seat restaurant also uses a clever marketing angle to get diners in who aren't necessarily experienced in sushi, or might otherwise be intimidated by letting a chef choose unfamiliar foods. "With thoughtfully curated preset menus, Tancho simplifies the dining experience by eliminating the guesswork so guests can focus on enjoying their meals," a press release announcing the opening says.

The release was sent November 22, but it looks like Tancho has been serving customers in a soft opening capacity for about a month, based on its Google reviews (which are stunningly high for a new restaurant at 4.7 stars).

Although each menu is different, there is a shared arc. All four experiences start with sunomono salad, a cucumber-based dish with red seaweed and sesame. Then there's tuna sashimi with smoked yuzu ponzu and scallions, and the rest depends on what the diner chooses.

Some standout items across the dinner service are sea bream on the light menu; akami (very red meat along the spine of a tuna) on the standard omakase menu; a lobster open hand roll on the rolls-only menu; and a tuna flight on the grand omakase menu.

No menu item is especially complicated. The focus is on doing each ingredient right, including the temperature the fish is served at and even the flavor of house-made soy sauce and ponzu.

“We keep the focus on the ingredients,” said co-founder Brad Van Otterloo in the release. “By stripping away unnecessary flourishes, we allow the quality of our fish to take center stage. This is a Texas-born concept through and through, and we’re proud to contribute to Austin’s growing sushi reputation.”

Despite all this talk of omakase, it is possible to order à la carte items: some appetizers, nigiri (sliced fish on top of rice), and rolls. There's also a carefully curated beverage program, which largely focuses on sake. That includes the Kubota Manju or “Ten Thousand Celebrations" ($79), renowned in Japan for its complex layers and smooth mouthfeel.

“As Austin continues to grow, we wanted to introduce a fresh take on the sushi experience,” said Van Otterloo. “We’re here to make sushi approachable for Austinites while honoring the integrity of this cuisine. It’s about creating a space where everyone can discover and enjoy sushi at their own pace – no pressure, no pretense.”

Tancho Sushi is located at 7415 Southwest Parkway, Building 4, Suite 300. It's open daily from 11 am to 10 pm, offering both dine-in and takeout. There are no reservations.