Taco'bout Good News!
P. Terry's anticipated taco shop unrolls opening date for new Central Austin location
Fresh off being declared America’s best burger chain by Southern Living magazine, the team behind P. Terry’s has more news to share. A rep tells CultureMap that the beloved Austin company hopes to debut the second location of its Taco Ranch concept during the week of October 1, barring any unexpected construction delays.
Located at 517 W. Martin Luther King Jr. Blvd., the new Taco Ranch will replace the campus location of Taco Cabana, which shuttered in July 2017. Like all P. Terry’s locations and the original Taco Ranch, the building was designed by Michael Hsu with the company’s signature nod to midcentury modern architecture. The indoor/outdoor space will accommodate large groups with roomy tables.
The menu will keep the same format as th first shop with tacos, chalupas, tostadas, burritos, and taco salads available with a variety of proteins like beef, chicken, refried beans, or veggie crumbles. During the morning hours, Taco Ranch will also serve build-your-own breakfast tacos.
For those looking for a little extra kick, the eatery will provide that in two ways. The original salsa recipe has been reworked to accommodate Austin’s heat-loving palate. And beer and wine-based frozen margaritas will be available via the drive-thru.
The first outpost of the concept at 5033 W. Hwy. 290 debuted on January 24 with a menu that applied the P. Terry’s formula to tacos. By focusing on a small menu, Taco Ranch is able to offer prices comparable to national chains while still using organic and local ingredients.
The anticipation was so high for the Oak Hill opening that the restaurant sold out on the first day, forcing them to initially operate with limited hours while they got a handle on demand.
For the time-being, Taco Ranch is keeping expansion at bay. While P. Terry’s has branched out to 15 area locations since opening the first shop in 2005, the company is not yet ready to grow the second concept. Founder Patrick Terry told CultureMap in February that “two is it for now.”