Work it Out

Woman-owned fitness studio kicks into East Austin with week of free classes

E+E Fitness women exercising working out

E+E Fitness will open on February 23.

Photo by Weston Carls

Unlike other cities, Austin's love of fitness isn't relegated to New Year's resolutions or crash diets in pursuit of a summertime beach body. Consistently ranked as one of the healthiest places in the U.S., the Capital City is dedicated to staying active, and the area has no shortage of classes, gyms, green space, and trails to help locals reach their goals.

Beginning February 23, Austinites will have a brand-new way to work out when E+E Fitness opens a sprawling new 4,000-square-foot space at 2400 E. Sixth St. Among the anticipated offerings are indoor boot camps (a must if you've ever taken a boot camp in August), cardio kickboxing classes featuring Muay Thai-style boxing and bodyweight moves, as well as personal training.

E+E is also partnering with HEAT Bootcamp to bring its high intensity interval training classes to the new space. The Austin-based HEAT offers a specific style of boot camp, combining strength training and core conditioning with cardiovascular intervals.

"My goal is to create amazing workouts in a space where everyone is welcome to be active and have fun," says Becky Brown, founder of E + E Fitness, in a release. “E + E is open to all — from those just getting started in fitness to the hardcore workout warriors."

Brown launched E+E after selling off her successful technology company and taking time to start a family. In 2017, the fitness entrepreneur decided she wanted to combine her passions into a new project, and thus E+E was born.

In honor of their grand opening, E+E is offering a free week of classes to the public beginning February 24 through March 3. During that time, patrons can come in and test out as many different workout styles as they want.

Once open, E+E will offer six- and 12-month memberships priced at $170 and $160 per month, respectively. Find out more details and additional class package information here.

fitness openings

Refill, revere, rejoice

Austin distiller refills Kentucky Bourbon bottles for $1 in UT gameday stunt

Photo courtesy of Still Austin Whiskey Co.

Still Austin is filling up empty Kentucky Bourbon bottles and adding its own label in a display of Texas dominance.

Cheap bourbon isn't usually something people line up for, but in this case they know it's good. Still Austin Whiskey Co., a favorite Austin distiller, is offering $1 refills of its own Cask Strength Bourbon on empty Kentucky Bourbon bottles on November 23.

The promotion celebrates the Texas Longhorns vs. Kentucky Wildcats football match the same day. This is a highly anticipated game because the two teams have only been matched up once, back in 1951. Kentucky coach Mike Stoops reportedly also upped the ante by saying the Longhorns have "no weaknesses."

Essentially, this is a parallel challenge by Still Austin: Replace your Kentucky Bourbon with our Texas spirit and watch the Lone Star State win again.

"Why would I ever taint your bourbon with dried up Kentucky juice[?]" asked a (frankly, terrifying) customer on Instagram.

There is a misconception that bourbon has to be made in Kentucky. The Kentucky Distillers’ Association itself points out that, "According to the 1964 Congressional Resolution, in order to have “Bourbon” on the label it must be made in the United States of America and meet all other federal “standards of identity” for Bourbon."

Still Austin CEO and co-founder Chris Seals is setting the record straight with a little snark, inviting both fans and "skeptics" to stop by to take advantage of the deal.

“We’re deeply grateful to Kentucky for inventing the stuff, but after 200 years of the same old bourbon, people want something new,” said Seals in a press release.“The idea that great bourbon can only come from Kentucky is a myth based on decades of misinformation. We’re inviting everyone still holding onto this old guard notion to ‘Kentucky Fill Up’ to experience the difference for themselves.”

The product he's chosen to represent the brand, the Cask Strength Bourbon, is described as "a deeper more 'metal' version of our beloved straight bourbon." It's 116 proof (58 percent ABV) and has won double gold at the San Francisco World Spirits Competition twice, in 2022 and 2023.

Still Austin will only refill 500 bottles. Here are the rules: The bottles have to be 750 milliliters, clean, intact (with the original cap on hand), and they must have originally contained bourbon from a Kentucky Distillery. There are two time slots for refilling at 9 am and 11:30 am. Patrons can get tickets ahead of time at stillaustin.com.

In addition to the fill-ups, Still Austin will host a watch party starting at 2:30 pm. More Texas-Kentucky crossover will include Frozen Texas Julep cocktails, Texas fried chicken, and an armadillo derby race. There will also be exclusive merch and giveaways. Still Austin is the official corporate partner of Texas Athletics.

------

Fans of Austin sports and Austin food and drinks can now score tickets to The Tailgate, CultureMap's all-out party devoted to everyone’s favorite way to get in the gameday spirit. The event, presented by Verizon, goes down from 6-9 pm December 12 at Distribution Hall. Find out more about it here.

whiskey university of texas longhorns