The one and only Nolan Ryan is such a fan of Round Rock, its minor league baseball and the greater Austin lifestyle that he wondered why his son would want to leave it. Even for the big leagues.
"That was my big question," Ryan told CultureMap when his son Reid Ryan was named president of the Houston Astros earlier this summer, which meant leaving a similar position with the Round Rock Express. "If he'd be willing to give up Round Rock and the life he and his family had there.
"He had a pretty good setup."
The Express' attendance figures — the club routinely ranks near the top in overall Minor League Baseball attendance — seem to indicate the same thing.
SportsBusiness puts Austin-Round Rock at 152 out of 229 markets, behind towns like Little Falls, N.J., Sauget, Ill. and Erie, Pa.
But none of that — the endorsement of a legend/owner, the big crowd numbers or even the fact that Forbes magazine recently ranked the Express the second most valuable franchise in all of minor league baseball — could prevent the Austin area from being dismissed in the SportsBusiness Journal's new rankings of America's minor league markets.
SportsBusiness puts Austin-Round Rock at 152 out of 229 markets, placing it behind towns like Little Falls, N.J., Sauget, Ill. and Erie, Pa. in minor league sports power. Sauget, Ill.? The town that touts its 24-hour liquor store as one of its major tourist attractions? Over Austin-Round Rock?
Sure, the Austin Toros may not have exactly sent the city into a frenzy, but dozens of the markets ranked above Austin-Round Rock only have one minor league team — and many are below the Express' Triple A level.
SportsBusiness (perhaps wisely) does not explain the reasoning behind its rankings.
The Round Rock Express probably aren't thrilled with where the Austin area is minor league ranked.
Written by and starring Jared Bonner, "Pickleheads" is a mockumentary about Austin's favorite sport: pickleball.
A deeply unserious new mockumentary out of Austin is memorializing the city's obsession with pickleball. Pickleheads— a sports comedy directed by Josh Flanagan and written by and starring Jared Bonner— premiered in fall 2025 at the Austin Film Festival. Now the film has dropped an official trailer ahead of its Los Angeles premiere March 1 at the TCL Chinese Theatre.
Pickleheads follows disgraced ping pong champion Barney “The Butcher” Bardot (Bonner), whose spectacular fall from grace, involving an on-court bodily betrayal and personal tragedy, sends him into hiding for nine years.
“Everyone says trust your gut,” Barney intones in the beginning of the film. “But what happens when your gut betrays that trust? It murders your mom.”
Yes, it’s that kind of movie.
Barney is to find redemption in an unlikely place: pickleball, the paddle sport that has loudly taken over Austin. His brother attempts to chronicle the comeback by creating a film about it.
The cast blends recognizable faces with the film's indie energy. Harvey Guillén (Guillermo in What We Do in the Shadows) pops up as a debt collector in a small but scene-stealing role. John O'Hurley (J. Peterman in Seinfeld) appears as himself in a mock sports media setting. Kristine Froseth, Pej Vahdat, Adrianne Palicki, Eric Nelsen, Ryan Cooper, and Lindsey Morgan round out the ensemble.
Viewers may also recognize comedian and disability advocate Zach Anner in a supporting role. Anner, known for his offbeat humor and online presence, fits neatly into the film’s chaotic energy.
Harvey Guillén, Kristine Froseth, Jared Bonner, Ryan Cooper, and Pej Vahdat are just some of the cast in Pickleheads. Photo courtesy of Pickleheads
Bonner, who moved to Austin four years ago, found his inspiration the same way many locals did: by picking up a paddle. After wrapping his previous mockumentary, Dance Dads, he started playing obsessively.
“I just went out to the park and played with strangers every day, and just played nonstop,” he says. “I was looking for my next mockumentary, and I was like, how ridiculous is this sport? … I wanted to capture the boom of a grassroots sport.”
The result is a film that leans into the absurdity of backyard tournaments and neighborhood turf wars, including a running joke about tennis players infiltrating pickleball courts.
Shot over 12 days in and around Austin, Pickleheads features familiar sights for locals: sweeping shots of the 360 Bridge, suburban courts and houses out in Dripping Springs, and distinctly Texas features, like an armadillo sanctuary. The production also staged its climactic tournament at a North Austin pickleball facility, underscoring Bonner’s claim that Austin is “the capital of pickleball.”
Improv, Bonner says, was key to the film's tone.
“There’s so much freedom compared to 'stand in this light and deliver the line,'” he says. “To see them kind of open up and explore the character ... it just was an absolute dream.”
That looseness translates into a meandering and silly comedy packed with deadpan interviews, rivalry melodrama, and escalating nonsense — including a hostage subplot and a final pickleball tournament showdown.
Despite the absurdity, Bonner insists there’s a sincere goal beneath the jokes. With minimal profanity and a broad comedic style that swings from physical gags to mock-serious sports commentary, Pickleheads aims to be as inclusive as the sport itself.
“I really want to bring in everybody to just laugh at a movie,” he says. “There’s too much dividing us.”
Bonner says the film's reception at the Austin Film Festival was “electric” with “laughter every seven seconds.” Right now the team is courting distributors, with hopes of landing on a major streaming platform later this year, and certainly some sort of pickleball-themed viewing party here in Austin.
As the details coalesce, Bonner advises folks to follow along on Instagram to find out where they can watch the movie at home, or perhaps, at a pickleball court here in Austin for its launch.
Harvey Guillén, Kristine Froseth, Jared Bonner, Ryan Cooper, and Pej Vahdat are just some of the cast in Pickleheads. Photo courtesy of Pickleheads