Best Western might not be the first chain that comes to mind when you’re searching for a trendy hotel. But that’s just how the lodging company describes the new Aiden by Best Western @ Austin City Hotel, the first U.S. location of its upscale Aiden boutique brand.

In a release, Best Western calls the Aiden “a hipster hangout for locals and travelers alike” that “perfectly captures the unique Austin vibe.” The Austin hotel is in South Austin at 2200 S. I-35, near East Oltorf Street. The property includes a bar and grill under the banner of Austin-based Opal Divine’s.

“Austin is the perfect fit for the first Aiden in the U.S. With the fun and youthful vibe the city is known for, it’s a perfect complement to the cool and laidback personality of the Aiden brand,” Santosh Khanjee, owner of Aiden by Best Western @ Austin City Hotel, says in the release. “This property will be a fantastic lodging option for the emerging Travis Heights area and a tremendous asset to the community.”

Homes in the "emerging Travis Heights area" currently have a median listing price of $712,000, according to Realtor.com.

The Aiden property had been the Best Western Plus-Austin City Hotel. It was remodeled to adopt the Aiden format, which Best Western unveiled last year. It is one element of Best Western’s $2 billion brand makeover. The first two Aiden properties are in France and South Korea.

No two Aiden hotels are alike; each is designed to reflect the community where it’s located.

“Each property distinguishes itself with unique aesthetics and a chic and modern design,” according to the release, “while also offering the comfort and friendly service today’s traveler desires.”

The Austin location, as well as other Aiden properties, features amenities such as:

• 158 guestrooms with “vibrant color pallets and lush fabrics.”
• Public spaces with “bright and modern signature seating.”
• Mobile check-in.
• Meeting facilities.
• Fitness center.
• Around-the-clock business center.

“Aiden is breaking the mold in the upper midscale boutique segment by catering to today’s travelers looking for an inviting space that embodies the personality and spirit of its location,” says Brad LeBlanc, senior vice president and chief development officer at Best Western Hotels & Resorts.