ModCloth IRL

Wildly popular online shop pops up in Austin's trendiest district — for a limited time

Wildly popular shop pops up in trendy Austin district for limited time

ModCloth pop-up Austin
ModCloth will bring its ephemeral styles to Austin Friday, April 8, through Monday, May 30. ModCloth/Facebook

Online shopping favorite ModCloth is taking to the streets this season with a series of pop-up shops across the nation. Austin's hip Second Street District is the first stop for the ModCloth IRL (in real life) tour, which gives locals the opportunity to save on shipping costs; try before they buy; and get a jump on summer with an array of flirty dresses, unique swimwear, quirky accessories, and more.

ModCloth started in 2002 as a passion project offering high quality vintage finds in a wide range of sizes. These days the vintage offerings go fast, but customers stick around for the bouquet of indie designers creating vintage-inspired looks. Now an online retail giant, ModCloth prides itself on offering sizes from extra small to 4X and showcasing real customers all dolled up in their wares.

Drop by the shop to browse summer frocks, swimsuits, graphic tees, shoes, jewelry, home decor, and even a bridal selection. The ModCloth IRL shop also offers designs by local artists as well as one-of-a-kind vintage selections available exclusively to Austinites. Make a free appointment with a fit specialist to get the best in your size, style, and price range laid out for you. Bonus: Purchases will be delivered from the store to your door!

Shop this ephemeral event while you can. ModCloth IRL opens April 8 at 249 W. Second St. (the former Langford Market location) and will pack it up by Memorial Day.