In September, after news broke that HGTV's Fixer Upper was permanently signing off the air, fans were devastated. After launching in 2013, the show, hosted by Chip and Joanna Gaines, became a smash hit for the network, and catapulted the Waco couple into cult-like superstardom.
Though the show is ending after its current season, the couple hasn't stopped working. In addition to running Magnolia Market in Waco, the Gaineses recently launched a line with Target, announced a spin-off show on HGTV, and debuted a quarterly magazine.
And as if that wasn't enough, Joanna took to Instagram on December 18 to announce yet another project: a cookbook entitled Magnolia Table. Images for the book, which debuts in April 2018, were styled by Mallory Hublein, a longtime Austin fashion insider and owner of the Rebel Stylist.
Hublein has an eye for casual-cool style. Her custom recycled denim line, Dream Jeans, can be found hanging in the closets of some of Austin's most stylish, while her talent for pairing on-trend pieces with vintage finds make her the kind of collaborator magazine editors go ga-ga over. (In addition to working with local magazines like Austin Monthly, Hublein was recently tapped by Elle to share her style secrets.)
This summer, Hublein took her talents to Waco to style images for Hearth & Hand, the Gaines' buzzed about home goods line for Target. After returning home to Austin, Hublein woke up the next morning to an email asking if she would be willing to craft Joanna's wardrobe for the Magnolia Table photo shoot.
Taking the job, Hublein tells CultureMap, was a no-brainer. "She has effortless style," she says. "Button downs, denim, great boots — the same things I like."
Hublein pulled products from local stores for the project, including aprons from Kettle & Brine — something that went over well with the Gaineses. "They love Austin and Austin businesses," says Hublein. "Very big supporters of local."
Fans of Joanna (or just fans of Austinites doing cool things) can pre-order Magnolia Table now. The cookbook, which will feature recipes and photographs of the couple's Waco homestead, will be published on April 24, 2018.