Amazon has introduced delivery of groceries from Whole Foods Market in four cities across the United States — including Austin — with plans to expand across the entire country in 2018.
The four cities where it has launched the service are Austin, Dallas, Cincinnati, and Virginia Beach. In most but not all neighborhoods of those cities, customers can get delivery of Whole Foods' produce, meat, seafood, everyday staples, and select alcohol products.
The service is available to Amazon Prime members and can be accessed via Amazon's www.primenow.com site, or by using the Prime Now app available on Android and iOS devices.
Whole Foods joins a number of supermarkets who've already formed similar delivery partnerships with Amazon, including Walmart, Sprouts Farmers Market, and Kroger. Companies such as Uber, Google Express, Instacart, Shipt, and Austin-based Favor also offer grocery delivery.
But Whole Foods is the only market that's owned by Amazon.
"We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites," says Whole Foods Market CEO John Mackey in a release. "Together, we have already lowered prices on many items, and this offering makes Prime customers' lives even easier."
Amazon acquired Whole Foods Market in 2017, then made a splashy announcement that they'd be lowering prices. Whole Foods' private-label products — including 365 Everyday Value, Whole Foods Market, Whole Paws, and Whole Catch — are already sold through Amazon.com, AmazonFresh, Prime Pantry, and Prime Now.
Prime members receive two-hour delivery for free, or ultra-fast delivery — within one hour — for $7.99 on orders of $35 or more.
Once an order is placed, personnel who are not necessarily store employees will collect the items from Whole Foods. The orders will then be given to Amazon drivers who make the delivery.
Delivery from Whole Foods Market through Prime Now is available 8 am-10 pm. Customers must enter their ZIP code to see if they are in the delivery area.