Who's the Fairest
Upscale Austin beauty shop's new look reflects California cool and Southern charm
Southern charm meets California cool is reflected in one Austin beauty shop's new look. On July 24, North Austin's award-winning Mirror Mirror unveiled a major facelift courtesy of two well-known Austin creatives.
To shape its new style, Mirror Mirror owner Martha Lynn Kale tapped designer Claire Zinnecker of Claire Zinnecker Designs (and co-host of the reality show Get Out of My Room) to create the interiors. It order to cultivate that Gulf Coast meets West Coast vibe, Zinnecker used warm materials and a simple material palette specifically designed to create a spa-like environment.
To counter Zinnecker's laid-back, neutral style, the salon also used custom wallpaper from designer Katie Kime. Kime, who is known for creating colorful, bold prints adds a "fun, bright pop of color and design" to the space.
Kale took the design upgrade as an opportunity to upgrade Mirror Mirror's beauty offerings as well. In addition to traditional cut and color services, the Burnet Road shop will now include a blow-out club membership, space for private and group events, retail, and WiFi. ("Clients are encouraged to post up with their laptop in between appointments at the processing bar or catch up with friends over highlights and bubbly," teases the release.)
The new approach is a reaction to a cultural shift, says Kale. With modern women increasingly busy, the salon must be both a place of refuge — and a place to get things done.
“We know our client[s] are busy, most being entrepreneurs themselves, so we aim to make their time here not only an escape from the outside world, but an opportunity to be productive while they are here," said Kale.
But Mirror Mirror is reacting to more than just a shift in how Austinites conduct business. The salon also committed to more sustainable environmental practices, offering products like Virtue and Living Proof, and adding implementing Molekule air filters, a water filtration system, and a recycling program into the shop.
“I am extremely passionate about creating a space for our clients and staff that prioritizes sustainability and safety,” said Kale. “Nobody should have to choose between their passion and their health.”
Mirror Mirror is open Tuesday-Friday from 10 am-6 pm and Saturday 10 am-4 pm. The salon officially unveils its new look during a public event house in early September.

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