In an age where everything we could possibly want is a mere click away — that snazzy kitchen gadget, those funky earrings, that cutting-edge 4K flat screen — retail therapy has never been easier to come by. It feels good, and gives us both an endorphin bump and mail to look forward to.
On March 1-2, instead of dialing in those Visa digits for the next new thing, open your digital wallet and donate to a local cause that’ll make you feel really good.
For 24 hours beginning at 6 pm on Thursday, March 1, I Live Here I Give Here brings back its annual online fundraising event, Amplify Austin — and they’ve set some pretty lofty goals. In the span of one day, ILHIGH hopes to raise $10 million for local nonprofits and charities, a target they nearly hit last year when they reached over $9 million in donations.
Over the last decade, ILHIGH has fostered a community of young and emerging donors to support the causes in which they most believe. Their website aggregates 700-plus Central Texas charities into categories like “Education” and “Environment,” allowing donors to shop for the causes and organizations they want to support.
With Amplify Austin Day, ILHIGH looks to the entire region to give back to their community, urging donors to enlist family and friends to join the donation drive alongside them. The opportunities to give are many with organizations working to support an array of causes like the arts, housing, caring for our children and the elderly, parks and the environment, and more.
“We realize that raising 10 million dollars in one day is a very ambitious goal, but this community has growing needs and important opportunities ahead,” said Celeste Flores, executive director of I Live Here I Give Here, in a release. “Amplify Austin Day is looking to rally the people of Central Texas to take action and support local nonprofit organizations with critical operational dollars for life-changing programs and services, especially when this investment is needed the most.”
The impact of ILHIGH’s fundraising efforts to Central Texas are immediate and tangible. After a milestone Amplify Austin Day in 2017, there were 465 pets saved, 235 new trees planted along hike and bike trails, 1.1 million free meals donated to local families in need, 5,000 backpacks full of nutritious food for kids to avoid weekend hunger, and more than 3,800 swimming lessons for local children, to name just a few of their accomplishments.
On Amplify Austin Day, instead of indulging in a retail fix, consider how good it will feel to know you’re making a meaningful and lasting impact in your own community. Go to AmplifyATX.org to discover the local charities, nonprofits, and causes you’ll help to sustain for the benefit of every Austinite.