On Point

East Austin hits bull's-eye with opening of anticipated tiny Target store

East Austin hits bull's-eye with opening of tiny Target store

Target interior
Target is now open in East Austin. Photo courtesy of Target

One of the largest retailers in East Austin's Plaza Saltillo is now open for business. Amid the coronavirus hubbub, Target opened one of its "small-format stores," affectionately dubbed a tiny Target, on March 15 at 901 E. Fifth St., Ste. 140.

The "tiny," 25,000-square-foot retailer offers a curated selection of Target's usual items, including apparel and accessories; home decor and essentials; health, personal care, and beauty products; and grab-and-go groceries and fresh produce. The store employs about 40 new team members, notes a release.

In addition to retail, the Plaza Saltillo Target also offers order pickup, a service that allows guests to order items online and pick up in the store in as soon as an hour.

"Target has committed to opening small-format stores, reimagining existing stores, blending the best of digital and physical shopping experiences, offering ease and convenience through same-day fulfillment options, and introducing new, exclusive brands," the company says.

This is the second small-format Target in Austin; the city's first opened on the Drag in 2017. Overall, this makes the 17th Target in the Austin area. 

The new east side Target is open seven days a week, Monday-Friday, 7 am-10 pm; Saturday, 8 am-11 pm; and Sunday 8 am-10 pm.