Wheeling and dealing

Luxury North Texas car dealership drives into first-ever Austin location

Luxury Texas car dealership drives into first-ever Austin location

Park Place Jaguar
Park Place is pulling into Northwest Austin. Park Place Dealerships

Irving-based Park Place Dealerships has rolled out its first location in the Austin area — Jaguar Land Rover North Austin at FM 620 North and West Parmer Lane in Northwest Austin.

Located at 13910 FM 620 North, the 70,000-square-foot Jaguar Land Rover North Austin dealership features a 12-vehicle showroom, a 42-bay maintenance shop, and a 2,000-square-foot carwash, along with a five-story garage. Amenities include WiFi-enabled workstations, a beverage and snack area, a children’s play area, and customer lounges equipped with flat-screen TVs.

The dealership opened March 2. Its grand opening is set for April 28.

“Park Place creates facilities with the client in mind to round out the entire automotive experience,” Matt Woolsey, the dealership’s general manager, says in a release. “From the moment a client walks into our dealership, we want them to feel at home. We will serve each client with integrity and attention to detail as we have for the past 33 years across Texas.”

Woolsey moved to Austin last year to oversee the new dealership. He had been general manager of Park Place’s Jaguar Land Rover Grapevine.

Through the Park Place Cares program, the Austin dealership already is supporting initiatives at Round Rock ISD, Leander ISD, and Austin’s Center for Child Protection. 

Founded in 1987, Park Place owns and operates 17 luxury car dealerships in Texas. In December 2019, Ken Schnitzer, founder and chairman of Park Place, said he was selling 14 of his dealerships to Duluth, Georgia-based Asbury Automotive Group. The $1 billion all-cash deal, which includes the new Austin dealership, is expected be completed by March 23.

“Park Place is highly regarded as one of the best and most efficient operators of luxury stores in the industry,” David Hult, Asbury’s president and CEO, said in a December 12 release.

Asbury is buying the Park Place brand as part of the deal. Therefore, all of the dealerships being purchased by Asbury will retain the Park Place name.