Yoga Yoga, a fixture in Austin’s yoga community for over 20 years, is shutting down, according to an August 13 email from the financially troubled business.
Yoga Yoga’s two remaining locations are at 2167 Anderson Ln. and 4477 S. Lamar Blvd. The August 13 email, sent to current and former members, says Flow Yoga will take over those two spaces. Flow Yoga is looking at hiring former Yoga Yoga instructors and staff, according to the email, and is offering a special promotion for former members of Yoga Yoga.
The email doesn’t specify why the company is shutting down, only that it “can no longer continue operations and will be closing.” At its peak, Yoga Yoga operated studios at 12002 Burnet Rd., 1700 S. Lamar Blvd., and 2501 S. Capital of Texas Hwy.
Representatives of Yoga Yoga couldn’t immediately be reached for comment.
A July 2 email to current and former members was the first public acknowledgment that Yoga Yoga was facing financial problems. That email alluded to “Yoga Yoga’s financial crisis,” but didn’t go into detail.
The email also sketched out a plan for recruiting equity partners to restructure Yoga Yoga as a “member-owned community-based entity,” though, that plan didn’t seem to materialize.
After the July email circulated, CultureMap sought comment from one of the organizers of that effort and was told the people behind a potential rebirth of Yoga Yoga weren’t ready to make an “official statement.”
The July email referred to Yoga Yoga as a “rare and precious” mainstay in Austin.
“Its diversity of practices, people, and teachings is unparalleled,” the email says. “Our sense of diversity in community is the reason why we believe that it is worth saving, and it is clear that this needs to be done from the grassroots up: by us, for us. To do so, we need to explore equity investment to fuel what’s next.”
Founded in 1997, Yoga Yoga was one of the first yoga studios in Texas, according to the August mail. Over its 22 years of existence, Yoga Yoga taught more than 100,000 classes to hundreds of thousands of students, trained several thousand yoga instructors, and hosted presentations by nationally and internationally known yoga teachers.
“We believe that our teachers have contributed to the lives of countless individuals and, in a small way, to the entire Austin community, its energy, its heart, its kindness,” the email says.