Studies Show, Study Here

Austin declared the No. 1 college city in America in new report

Austin is best in the U.S.

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It might be a bit reductive to call Austin a college town, but that's what makes it so good. It certainly benefits from the creativity and industry of college living, but there's a lot more to do than go to gentrified lunches and cool, underground shows. (If you exist outside of Sixth Street, anyway.)

Recognizing this special balance, financial website WalletHub has declared Austin the college city in the United States for 2023, beating out some obvious contenders like Pittsburgh and Columbus, Ohio.

In addition to being the best city overall, Austin also tops the large cities list, and is one of only two Texas locales represented in the top 10 of any category; the other is College Station, No. 6 on the small list.

The most represented state, perhaps not surprisingly, is Florida, with four cities in the overall top 10. The top 10 college cities for 2023, according to WalletHub, are:

1. Austin
2. Ann Arbor, Michigan
3. Orlando, Florida
4. Gainesville, Florida
5. Tampa, Florida
6. Rexburg, Idaho
7. Provo, Utah
8. Scottsdale, Arizona
9. Miami
10. Raleigh, North Carolina

And how did Austin make the grade? WalletHub looked at key metrics across three categories to determine the rankings.

Austin scored best, No. 12, in the “social environment” category, determined by metrics like students per capita; breweries, cafés, and food trucks per capita; and safety issues like vaccination and crime statistics.

Its ranking at No. 21 in the “academic & economic opportunities" category puts it in the 95th percentile, even above Boston and Cambridge, Massachusetts, famous for their Ivy League prevalence.

And perhaps unsurprising to those who currently reside here, the Capital City ranked worst in "wallet friendliness,” at No. 204 out of 415.

Elsewhere in Texas, El Paso did well on the overall list at No. 36, followed by Houston (No. 64), Dallas (99), Fort Worth (153), and San Antonio (169). Notably, cities that tend to fall lower in similar studies ranked relatively well among college towns.

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merry xmas atx!

Austin makes merry as one of the best cities to celebrate Christmas

City of Austin Government - Facebook

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Austinites are right at home when it comes to experiencing the best Christmas in Texas this year. The very merry state capital has jumped into the No. 23 spot on WalletHub's annual list of the best cities for celebrating Christmas in 2024.

The yearly report ranks the 100 most populous U.S. cities across five key dimensions: Traditions and fun, observance, generosity, shopping opportunities, plus travel and meal costs.

Austin previously ranked as the No. 31 best U.S. city for celebrating Christmas in WalletHub's 2023 report.

Here's how Austin performed in the five main categories in the study:

No. 19 – Traditions and fun rank
No. 20 – Shopping rank
No. 36 – Costs rank
No. 42 – Generosity rank
No. 72 – Observance rank

Austin gets to cheer itself on as the highest-ranked Texas city in 2024 thanks to its heap of holiday happenings, including numerous delightful light displays throughout town. From local restaurants and bars putting their all into creating festive feasts to-go and delightful cocktail experiences, to locals supporting small businesses at holiday markets, there is plenty to get Austinites in the holiday spirit this year.

Smaller Central Texas towns like Smithville have also transformed into fun, festive escapes for city dwellers this time of year.

Austin households also have bigger holiday budgets in 2024 than they did the year before. According to a separate WalletHub study, the average Austin household is expected to spend about $1,905 on Christmas gifts this year, versus $1,877 in 2023.

"With inflation making Christmas celebrations, gifts, food and travel more expensive, certain cities are much better for your wallet than others during the holiday," said WalletHub analyst Chip Lupo. "In addition to being affordable, the best cities have a large number of people celebrating, plenty of places for Christians to worship, populations who give generously to charity, and plenty of fun activities to enjoy with family and friends."

In a separate report by home services provider Thumbtack, Austin was crowned the No. 1 most festive U.S. city for the third year in a row.

Elsewhere in Texas, other festive cities that earned spots in the top 50 include San Antonio (No. 30), Dallas (No. 31), and Houston (No. 41).

The top 10 best places to experience Christmas in 2024 are:

No. 1 – Atlanta, Georgia
No. 2 – Pittsburgh, Pennsylvania
No. 3 – Seattle, Washington
No. 4 – Las Vegas, Nevada
No. 5 – Orlando, Florida
No. 6 – San Francisco, California
No. 7 – St. Louis, Missouri
No. 8 – Miami, Florida
No. 9 – Chicago, Illinois
No. 10 – New York, New York

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