a good day for daiso
Fun and practical Japanese store Daiso stocks up new South Austin location
So your co-worker got a promotion and you wanted to give them a silly little gift. Or your girlfriend had a bad day. Or you had a bad day and $4 to burn. Thankfully, there's Daiso. The Japanese retail store specializing in affordable knickknacks and home goods is opening a new store in Austin on April 6.
The new store will be located at Sunset Valley Marketfair (5400 Brodie Ln. Ste. 990) near Spec's, Target, the Home Depot, and the Violet Crown Trailhead at Highway 290. It joins two other Austin-area stores: one on Airport Boulevard in North Austin, and one in Round Rock.
On opening weekend — April 6 and 7 — the first 100 customers to make a minimum purchase of $30 at the new location will receive a free goodie bag and a plushie.
"We are thrilled to open our store at Sunset Valley Marketfair," said Chief Retail Operations Officer for Daiso USA Jack Williams in a press release. "This achievement reflects the dedication and support of our customers who have embraced Daiso's unique concept and diverse product range. We are excited to provide an exceptional shopping experience to the vibrant Austin community and look forward to serving our customers with the utmost care and dedication."
"Diverse" is an accurate assessment of the product range, which includes everything from art supplies, to snacks, to stuffed animals, to home organization tools across 10,000 square feet of retail space. Shoppers can compare this to the Danish brand Flying Tiger, or any number of U.S.-based dollar stores, although the international chains tend to be much more organized.
American shoppers have shown that they appreciate these more polished spaces, with some Daiso superfans in the mix. Another store opened in Houston just days ago. Daiso has amassed stores in multiple U.S. states since its entry into this country's market in 2005.
"Austin based Daiso customers have shown us through our online business and social media their desire for us to have more stores within the state, influencing our immediate growth strategy in this region," said John Clarke, Chief Development Officer for Daiso USA. "We currently operate 123 units in seven states, with more states opening in 2024".
The Sunset Valley Marketfair Daiso is open Mondays through Saturdays from 9 am to 9 pm, and Sundays from 10 am to 8 pm.