earlybird gets the worm
Austin-based CBD gummies fly north to DFW stores in first big expansion
Earlybird CBD, one of the biggest Austin-based recreational hemp companies, has set its sights on Dallas-Fort Worth as its next migration destination for its THC-infused edible goodies.
These gummies and other products can now be found in 10 DFW-area grocery stores, boutiques, and spas. This is far more than any other expansion; although Earlybird is available in some other cities, it can only be found at one or two stores in each.
The company's decision to expand into North Texas came after developing relationships with prominent local media partners and shops, such as Julie Dobbs and Emily Jones of The Mom Game and Roy Pope Grocery, according to Earlybird co-founder and CMO Erik Culver.
"I would say Dallas 'chose us' in the sense that we've been fortunate to find some great media partners," said Culver in a release. "[T]hese connections have been a solid foundation to start introducing Earlybird to such a large metropolitan area."
This is not Earlybird's first plunge into the Metroplex; the company currently fosters a longterm partnership with Hiatus Spa and Retreat, which started in February for a special Valentine's Day promotion. The spa now stocks Earlybird products in Frisco, Plano, and Fort Worth locations, plus Dallas' Inwood Village and The Hill.
Since its founding in 2018, Earlybird has branched its product line to more than 100 Central Texas retailers. It is one of the first providers to create "full-spectrum" hemp edibles using natural THC. Each serving of the signature gummies and tinctures contain a legal amount of Delta 9 THC (about 2.5 mg).
"We think a micro-dose of THC from hemp is a fantastic way to take the edge off," the website says. "So whether you’re a hustling professional, a busy parent or retired age hobbyist, we think our gummies and tinctures can be a great compliment to your day."
Other Dallas-Fort Worth area retailers that now stock Earlybird CBD products include:
- Davis Street Mercantile, Dallas
- Ann's Natural Grocery and Nutrition, Arlington
- Sunflower Shoppe, Colleyville
- Roy Pope Grocery, Fort Worth
- Sunflower Shoppe, Fort Worth