on the nice list
Austin sparkles and shines as the No. 1 most festive city in the U.S. for 2023
Austin homes, businesses, and special events that go all out to deck their halls for the holidays have not gone unnoticed. Austin has been named No. 1 most festive city in the United States in two different 2023 reports.
For the second year in a row, a study by home services provider Thumbtack puts Austin at the very top of the nice list. The report compiled data from millions of Christmas-related home projects across all 50 states between October 2022 to November 2023 to reveal their list of the most festive cities in the nation.
And while Thumbtack specifically focuses on home holiday projects, Austinites certainly can glean inspiration from the city's many festive displays, including Trail of Lights, Community First! Village of Lights, and Mozart's Annual Holiday Light Show. The University of Texas at Austin has also followed suit for the first time with its own themed light display.
Texas cities dominated the top 10, with Dallas-Fort Worth and Houston ranking just behind Austin as the No. 2 and No. 3 most festive American cities, respectively. Also on the rise is San Antonio (No. 5), which ranked No. 10 in the 2022 report.
The average cost to hire a holiday lighting specialist, Thumbtack says, is between $168-$300, with other requests like wrapping outdoor trees tacking on an additional cost. If Austinites are looking to outsource their exterior home decorating to a specialist, they should probably avoid the last week of November, which is peak time, Thumbtack says. Americans most frequently hang their holiday lights and Christmas decorations during the Thanksgiving weekend, according to the report.
"Whether you’re looking to make your home a brightly lit winter wonderland or simply looking to add a few festive touches to your home’s exterior — sprucing up your home’s exterior with lights is an exciting part of getting into the holiday spirit," said Thumbtack design expert Morgan Olsen in the report. "Hiring a holiday lighting specialist can help you avoid stress (and unwanted injuries) so you can focus on enjoying the season."
Thumbtack's top 10 most festive cities in the U.S. for 2023 are:
- No. 1 – Austin, Texas
- No. 2 – Dallas-Fort Worth, Texas
- No. 3 – Houston, Texas
- No. 4 – Seattle, Washington
- No. 5 – San Antonio, Texas
- No. 6 – Atlanta, Georgia
- No. 7 – Phoenix, Arizona
- No. 8 – Tampa, Florida
- No. 9 – Denver, Colorado
- No. 10 – Orlando, Florida
Another "Most Festive U.S. Cities" study by travel experts Travelbag ranked cities based on search volume of festive terms like "Christmas lights" or "Christmas songs." Austin also nabbed the No. 1 spot.
More than 1,200 searches are made for Christmas-related terms in November and December for every 10,000 residents, according to Travelbag's data.
"Packed with over 2 million Christmas lights, the Zilker Park’s Trail of Lights display attracts visitors from all around," the Travelbag study said. "You can also take a turn into the Peppermint Parkway, a mile-long drive-thru of holiday displays, lights, and dancing characters."
Dallas was the only other Texas city to earn a spot in Travelbag's study, ranking No. 6 with 781 festive searches being made per 10,000 residents.