SXSW 2016
Lucky You

Willie Nelson brings new all-star music festival to the SXSW mix

Willie Nelson brings new all-star music festival to the SXSW mix

SXSW Supermensch Shep Gordon After Party Willie Nelson
Willie Nelson is hosting an all-star reunion at his ranch in March. Photo by Shelley Neuman

Lone Star hero Willie Nelson is hosting an all-star reunion during SXSW. Luck Reunion, a new one-day festival, will feature live music, tasty food, at Nelson's Luck, Texas ranch on Friday, March 18. 

The new event takes the place of Heartbreaker Banquet, a SXSW favorite that in years past took over Nelson's ranch for one day of music. Heartbreaker Banquet will not return to Austin in 2016.

The Luck Reunion lineup, announced this week, highlights "the festival's mission of continuing the American roots music narrative." Over 30 artists are on the bill so far, including Jenny Lewis, Billy Joe Shaver, Jack Ingram, Lucius, Blitzen Trapper, John Moreland, and Ray Wylie Hubbard. The performances will take place on three stages: the main World Headquarters Stage, the Revival Tent, and the intimate Chapel Stage.

All of the festivities will be held at Luck, Texas, Nelson's ranch outside of Austin. The Western "town" was originally built for the 1986 film Red Headed Stranger, inspired by Nelson's 1975 album of the same name. This year marks the 30th anniversary of the iconic movie.

In true festival fashion, Luck Reunion will have shopping opportunities and plenty of places to grab a drink or a bite. Several pop-up shops, unique vendors, and famed Austin food trucks will be on-site throughout the day.

To kick off the fest, a special Chef's Pot Luck will be held Thursday, March 17. Guests will be treated to courses from Michel Nischan, Dean Fearing, Scott Conant, Michael Chiarello, and John Mitchell. Diners will also be treated to live performances from Aubrie Sellers, Green River Ordinance, and Nelson himself.

Tickets for Chef's Pot Luck are now on sale, starting at $375 per person; proceeds will benefit Wholesome Wave, a nonprofit organization dedicated to providing fresh food in underserved communities. The first round of passes for Luck Reunion have already sold out, but another batch will be released closer to the event.