Taylor Swift will headline this year's music portion of the U.S. Grand Prix at Circuit of the Americas.
Photo by Jane Howze
Racing fans, rejoice: F1 is coming back. And it's bringing Taylor Swift.
The future of Formula 1 in Austin was uncertain due to financial concerns, but on Wednesday, Circuit of The Americas proudly confirmed that the United States Grand Prix will return in October 2016. And to celebrate, COTA is bringing out the big guns: Swift has been revealed as this year's music headliner.
"Since we first hosted this event in 2012, we have gained a lot of knowledge and insight that has allowed us to make significant annual improvements," said Bobby Epstein, chairman and CEO of Circuit of The Americas, in a press release. "By combining the excitement of Formula 1, the fun of the festival, and a full concert by Taylor Swift, we ensure fans can enjoy the greatest sports and entertainment event of the year."
Swift, who follows up Elton John's stellar 2015 performance, will take the stage on Saturday, October 22. This is the pop star's first appearance since the wildly successful 1989 World Tour.
The 2016 U.S. Grand Prix will take over the Circuit of the Americas from Friday, October 21 through Sunday, October 23. Three-day passes — which include attendance to Swift's concert — go on sale to the public at 10 am on Wednesday, April 6.
To help ensure his career is “alright, alright, alright” in the AI era, Oscar-winning movie star Matthew McConaughey has trademarked two of his greatest assets: his face and voice.
Last year, the U.S. Patent and Trademark Office issued eight trademarks designed to prevent AI users from mimicking McConaughey’s likeness or voice without authorization. Applications for the trademarks, known as “motion marks” and “sound marks,” include:
A 7-second video of him seated near a fireplace and Christmas tree in his living room.
A 7-second video of him standing on a porch
A brief audio clip of him saying, “Just keep livin’, right?” J.K. Livin Brands, which owns McConaughey’s Just Keep Livin apparel business, controls the trademarks.
A brief audio clip of him uttering his iconic “Alright, alright, alright” catchphrase from the 1993 cult classic film Dazed and Confused.
“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” McConaughey, a Uvalde native and longtime Austin resident, told The Wall Street Journal. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”
As AI continues to infiltrate the entertainment business, McConaughey and other Hollywood A-listers are pursuing trademarks to stop AI-driven misuse of their faces and voices. However, everyday actors with limited resources may be unable to afford going through the trademark process and defending a trademark violation.
“Some actors fear a possible future in which studios will pressure them to sign away their likeness,” Scientific American reported in 2023, “and their digital double will take work away from them.”
The Wall Street Journal notes that various actors and singers have grappled with AI-created fake videos, audio, and images on the internet, including Tom Hanks and Taylor Swift. A study released in 2024 by the International Confederation of Societies of Authors and Composers predicted AI-generated content could cause music creators to lose 24 percent of their revenue by 2028, and could lead to screenwriters and directors losing 15-20 percent of their revenue.
The threat of AI stealing work from actors became a sticking point in 2023 negotiations between entertainment studios and striking members of SAG-AFTRA, a labor union representing performers, recording artists, and broadcasters.
Kevin Yorn, founder and managing partner of Southern California law firm Yorn Levine, which handled the trademark applications for McConaughey, says that while the actor and his attorneys support the evolution of AI, legal boundaries must be put in place.
“Protecting individual voice, image, and intellectual property is essential to building a future that works for everyone,” Yorn says in a statement provided to CultureMap. “Along with Matthew, we are forward-looking, engaged in the possibilities of AI, and thoughtful about how everyone’s creative identity is represented and protected.”
