Saxon Pub Stays Put

Saxon Pub ditches plans to leave iconic South Lamar location

The Saxon Pub will keep its home on South Lamar.

Big news for fans of live music: The Saxon Pub has abandoned plans to relocate and will stay put on South Lamar Boulevard, owner Joe Ables confirms with CultureMap.

"My family, my staff, we're all ecstatic," says Ables. "They're proud that people respect them so much. It's because they worked so hard — my staff, my wife, my daughter (she books the Saxon Pub) — that we can stay here."

Ables, who has run the club for over two decades (an earlier version existed in the late '70s on the service road of I-35 near 38th Street), originally planned to move the Saxon Pub to Saint Elmo Market District, a massive marketplace being developed in South Austin. In that scenario, the space at 1320 S. Lamar Blvd. was being considered for a more modern sister venue.

So what changed? Gary Keller of Keller Williams Realty is in talks to purchase the property that houses the original Saxon Pub, which also includes Abbey Printing. The land is valued at $1.5 million, according to the Travis Central Appraisal District. As the founder of All ATX, a local nonprofit promoting music education, outreach, and fundraising for other charities that support musicians, Keller is invested in preserving Saxon Pub's roots on South Lamar.

"The Saxon Pub is a venue that is near and dear to my heart, to many Austinites, and to the city's music DNA. I'm very excited to be a part of something that allows such a historic venue to stay in its current location," says Keller in a statement.

"I listen to [Keller] and I can hear the passion he has for iconic things in Austin," says Ables. "Austin is very luck to have Gary Keller."

The team plans to put a little more money into the Saxon Pub, or, as Ables puts it, "make this thing a little shiny." Any updates will occur next year at the earliest, after the deal has closed.

As for Saint Elmo and Ables' dream to open another club, Ables and developer Brandon Bolin are continuing talks of opening a venue in the South Austin market.

The proposed move was never a response to pressure. "We're not being bought out or forced out," Ables told CultureMap in 2014. "[Saint Elmo is] just a very interesting project to take a long-term look at. There will always be a Saxon Pub."

For now, the Austin music icon will live on at its storied South Lamar home.

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High Score

Austin named the nation's pickleball capital in industry report

Photo by Henry Selis Photo

Other Racquet Social Club is back after city woes.

It's no secret that Austinites love pickleball. A new study proves just how much by ranking Austin the No. 1 city for pickleball in the whole country. Dallas and Houston also made the top 10 at Nos. 3 and 8, respectively.

The report was published by TeachMe.To, an online marketplace for learning sports (and sometimes music) from private instructors. It used data from its own platform, USA Pickleball, Places2Play, local pickleball associations, and more. It also referred to the Sports and Fitness Industry Association (SFIA), which named pickleball the fastest-growing sport in America, with a growth rate of 223.5 percent over three years.

Similarly, TeachMe.To ranked Austin as the fastest-growing city for pickleball, and citing this as the main reason for the overall title of "the nation's pickleball capital."

It name-checked the Austin Metro Pickleball Association (AMPA) — with approximately 3,000-3,500 members — and the Austin Pickleball League (APL), estimating that overall, "15,000-20,000 people play pickleball at least occasionally in the greater Austin area." About half of those players — about 8,000-10,000 people — play at least twice a month.

The report did not include gender data on Austin, specifically, but it did note that not only are two-thirds of pickleball players female; women's involvement in the sport is also growing 50 percent faster than men's.

New courts everywhere
This probably isn't a surprise to people who have noticed the number of courts opened around Austin in recent years. By 2024, TeachMe.To's data shows 32 dedicated courts in Austin, and thanks to with a utility rate of 92 percent it doesn't look like that'll be slowing down.

In the summer of 2023, the online booking platform Swimply noticed how many pickleball courts there were in Austin compared to such great demand, and added courts to its service. In fall 2023 and summer 2024, at least two important developments expanded that availability: Other Racquet Social Club opened as a friendly, country club-like neighborhood option, and national chain The Picklr announced it's bringing five locations to Austin and Round Rock.

Perhaps because Austin is such a food-obsessed city, there seems to be some growing opportunity for food and beverage hospitality around pickleball, too. Other Racquet recently started hosting the Bill's Dips food truck, a spinoff of the popular downtown restaurant Bill's Oyster; and a pair of bars with pickleball courts, Drifters Social Coffee & Cocktails and The Pickle Pub, also opened in South Austin this year, with strong online ratings already.

The trend has even reached into real estate (see this cute house with its own pickleball court) and inspired athletes to introduce similar sports to the local market, as in the case of the padel club Paddle39. TeachMe.To's report also mentioned tech companies adding pickleball to their campuses.

Aside from growth, the study also considered lesson activity (including information about teacher availability and diversity of clinic offerings), infrastructure, community vitality, the tournament scene.

Austin had the highest concentration of all the cities of players under 40 (65 percent), as well as the highest share of national lesson bookings. At 16.90 percent, that means about one in six of the pickleball lessons contracted through this platform were in Austin. Lesson demand, the report says, is growing 125 percent year-over-year.

Elsewhere in Texas
Dallas was No. 3 thanks in part to its "central location" according to the report.

"The city's 45 dedicated courts and 85 [percent] public accessibility rate have fostered one of the most active competitive scenes in the country, with 8,500 registered league players," it says. "The combination of strong tournament presence, extensive infrastructure, and a 112% growth in lesson bookings solidifies Dallas as a powerhouse in the national pickleball landscape."

Houston made No. 8 with an emphasis on integrating pickleball with other sports.

"The city's 22 dedicated courts have seen a 92% increase in lesson bookings, driven by innovative programming that includes the nation's first corporate league system," it says. "Houston's success in integrating pickleball into existing sports infrastructure while maintaining 72% year-round utilization demonstrates a sustainable model for rapid growth."

Overall predictions
After laying out data about the top cities in pickleball, the report made some predictions. As the Austin newcomer mentioned above believes, the report also thinks padel is the next big thing. It also guesses more cities will act like Houston by focusing on hybrid facilities.

It also expects to see an expanded professional circuit and mainstream coverage, more technology used on the court, a rise in the prevalence of young players, and more opportunities in corporate wellness and real estate. "Dedicated pickleball facilities will become as common as swimming pools in luxury developments," it says. Texans will be the judge of that one.

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