SXSW rolls out next round of music showcases for 2023, including 29 Austin artists
Obviously, 190 music showcases is not enough for South by Southwest. That’s 19 a day? Make it another 301. On December 7, SXSW announced the second round of 2023 showcasing artists, bringing the current total to almost 500 acts performing March 13-18, 2023, in Austin.
Of those newly announced artists, 29 are from Austin, and eight more are from Texas, keeping the local numbers relatively high compared to the whole world. This round contains almost 10 percent Austin bands, while the first round contained nearly 7 percent.
Some of the more widely recognizable Austin acts announced in the second round include:
- Good Looks: Vocalist and guitarist Tyler Jordan cites an increasingly venerated Austin band, Spoon, as an influence. Good Looks is guitar riff-driven, wistful, and a little Southern in sound.
- Graham Reynolds (solo), Graham Reynolds & The Golden Arm Trio: A prolific composer and bandleader, Reynolds’ name pops up all over Austin films and awards ceremonies. He appears solo and with an eclectic jazz trio.
- Kalu & The Electric Joint: Frontman Kalu James arrived in Austin from Nigeria at 18 and has made a strong name for himself (and guitarist Jonathan “JT” Holt) through psychedelic, vaguely jazzy, and decidedly funky jams.
- Pleasure Venom: One of the rawest acts in town, Pleasure Venom is well-known for punk hits (and honest takes) that don’t hold back. The band is consistently making news between lots of live shows and festival appearances.
- Primo the Alien: Solo artist and producer Primo the Alien is bringing the 80s back with synthy electro-pop. She attaches it all to a double persona that’s both candid on social media and a delivery system for sensory overload onstage.
- The Tiarras: A triple-threat band of sisters, The Tiarras are always thinking about family and stepping into their power. They’ve tackled topics like lesbian and Latina representation, and although they’re young, they’re seasoned pros.
The remaining Austin bands in the second round are: Andrea Magee, Big Wy's Brass Band, Billy King & The Bad Bad Bad, Caleb De Casper, Daiistar, Del Castillo, El Combo Oscuro, Font, JM Stevens, Johnny Chops, Marshall Hood, Otis Wilkins, Pink Nasty Meets El Cento, Rett Smith, Rod Gatort, Schatzi, Shooks, S.L. Houser, The Tender Things, Thor & Friends, Trouble in The Streets, and West Texas Exiles.
Showcases are the base unit of the SXSW music experience, so to speak. They may be solo or part of a multi-day affair, especially when sponsored by large entities like Rolling Stone. Attendees with music wristbands get priority, but all wristbands get access if space remains.
Even as the lineup seems to bulge at the seams, a press release states that there are more to come. A full schedule of showcasing artists, where users can select events for their customized schedule, is available at schedule.sxsw.com.