A Perfect Fit

Popular Austin lingerie shop reveals sexy new location

Popular Austin lingerie shop reveals sexy new location

Teddies for Bettys
Teddies for Bettys is expanding to Rock Rose. Photo courtesy of Teddies for Bettys

Teddies for Bettys is bringing sexy back with its new store. The popular lingerie shop, which has operated out of its Second Street boutique since 2009, hopes to expand its customer base with a second, much larger location.

Situated on Rock Rose in the Domain Northside development, Teddies for Bettys will offer everyday intimates, lingerie, and loungewear at its new storefront. The bright and airy North Austin locale will feature more dressing rooms with a focus on proper fittings — what the brand has become known for.

Based on the fact that the majority of women do not wear the proper bra size, Teddies for Bettys is all about finding the right apparel for every shape and size of woman. Founder and CEO Ashley Kelsch has made it her mission to provide well-made, comfortable, and functional undergarments; excellent customer service; and personalized fittings, offering a wide range of sizes from A through I.

“As an everyday intimates store focused on women, we take pride in our appeal to the everyday woman and her many dimensions,” Kelsch said in a release. “Our lingerie selection is mindful that today’s woman is sensible, hardworking, and needs comfort at all stages of life, yet also desires to feel fashionable and confident.”

Teddies for Bettys’ Rock Rose store is slated to open in late September. The lingerie shop will continue to carry signature brands including La Perla, Bordelle, Andres Sarda, Lise Charmel, Epure, Marlies Dekkers, Lascivious, Olivia von Halle, Madame Aime, and I.D. Sarrieri. In addition, the new spot seeks to host special events and private fittings for larger groups, from bachelorette parties to birthdays.

“Even after years of running the store, it’s always a great feeling to fit a woman for the first time and for her to be amazed at just how much a great fitting bra can do,” said Kelsch.

What's sexier than feeling comfortable in your own skin?