Calling all Harries: The next destination for all things Pleasing has arrived in Austin. Grammy Award-winning singer Harry Styles has brought his famous beauty and apparel brand to its first-ever Austin pop-up shop on South Congress.
Starting April 27, guests are invited to visit the Pleasing Saloon at 1603 South Congress Ave., Suite F, which will carry limited edition apparel, accessories, themed gifts, and more from Styles' lifestyle brand.
Styles first launched the brand in 2021, offering a variety of nail polishes before moving towards other beauty and style products like skincare, fragrances, clothing, and accessories.
According to a press release, the overwhelming demand for a brick-and-mortar shop came primarily from Styles' Texas-based audience. Pleasing has previously hosted pop-ups in popular cities like New York, Los Angeles, and in London, but the Austin concept is the "first-ever pop-up in a secondary market."
The pop-up promises "sensory experiences" within the saloon, which will be aptly decorated to follow a Western theme. The saloon will feature horse-print wallpaper, saloon doors, a western-style front porch, and brightly colored details and furnishings.
To celebrate the opening of the saloon, Pleasing will exclusively launch two brand new Big Lip Moisture Balms in the flavors Vanilla Fig and Peppermint Honey during the store's opening weekend, until April 29. The new Big Lip balms will hit the online store on April 30.
Harry Styles' brand Pleasing will launch two new Big Lip flavors to celebrate the opening of the Austin pop-up shop.Photo courtesy of Pleasing
Accessories that will be available at the pop-up include bandanas and limited edition tote bags. Designs include a soft blue tote bag with the phrase "Keep Austin Pleasing" printed on the front, and another that displays a horse hoof receiving a manicure using a Pleasing nail polish. T-shirts and sweatshirts are printed with the Pleasing logo in different Western-style fonts, or with a bull-riding cowboy riding on top of a Pleasing fragrance bottle.
For those who can't make it to the Pleasing Saloon in-person to browse the highly-anticipated merchandise, the collection will be available to online shoppers starting Monday, May 13.
The Pleasing Saloon will be open seven days a week at the South Congress Hotel until Sunday, May 19. Operating hours are Sundays through Thursdays from 10 am to 7 pm, and Fridays and Saturdays from 10 am to 8 pm.
More information about the Pleasing Saloon can be found at pleasing.com.
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