Following the success of Pleasing's first-ever pop-up saloon in Austin last year, the beauty and apparel brand founded by global sensation Harry Styles is returning to South Congress in March. The iconic Austin Motel, located at 1220 South Congress Ave., will be transformed into the Pleasing Inn from March 7-23.
Styles first launched his Pleasing lifestyle brand in 2021, offering a variety of nail polishes before moving towards other beauty and style products like skincare, fragrances, clothing, and accessories.
His first-ever Austin pop-up in 2024 was a Western-style saloon featuring horse-print wallpaper, bright yellow saloon doors, a Wild West-style front porch, and brightly colored details and furnishings.
Harry Styles first said howdy to Austin with his lifestyle brand's first pop-up in 2024.pleasing.com/
This year's pop-up is themed as a 1960s' "roadside escape" that will carry a variety of beauty and fragrance products, apparel, accessories, Austin-exclusive items, and more.
The Austin Motel's Poolside King Suites will also undergo transformation to become three nostalgic-yet-futuristic shopping destinations: The Valet Service Suite for apparel, the Salon Suite for beauty products, and the Bell Hop Suite, which promises to be a "photoworthy checkout experience," according to a press release.
Limited edition Austin merchandise will feature designs inspired by "the golden age of motels" and nostalgia-driven '60s roadside culture. A post on the brand's Instagram page tease drawings of branded coffee mugs, do not disturb signs, shampoo and conditioner, and a suitcase.
New for 2025, Pleasing will partner with Austin businesses for unique events and activations during its two week stint, though there are currently no additional details about which local vendors will be a part of the pop-up.
To celebrate the opening of the Pleasing Inn, the brand is debuting two new products before their online launch: The brand new Big Lip + Cheek Tint in three shades (Peachy Cheeked, Quite Rosey, and Apple Blush), and an oversized Pleasing Big Bag tote. These items will be available in-person exclusively during the store's opening weekend, starting March 7, then will be available to shop online after.
The brand new Big Lip + Cheek Tint will come in three different shades.Photo courtesy of Pleasing
The Pleasing Inn will be open seven days a week at the Austin Motel until Sunday, March 23. Operating hours are Sundays through Thursdays from 10 am to 6 pm, and Fridays and Saturdays from 10 am to 7 pm.
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