South by Southwest (SXSW) might be wrapping up this weekend, but there's still plenty of time to catch a homegrown favorite for at an unofficial activation. Kendra Scott launched her Texas ranch-inspired capsule collection, Yellow Rose, at the brand's South Congress flagship store during SXSW, and there are still plenty of reasons to go by and check it out in person.
The main draw is, of course, the collection itself: Spotlighting traditional Southwestern designs and materials, the 56-piece collection blends the brand's bright, colorful style with the versatility that has made Kendra Scott a household name. Drawing inspiration Scott's family ranch and designed with the modern cowgirl in mind, the collection blends two of the brand's best-selling stones to create a one-of-a-kind bronze veined turquoise magnesite red oyster in a beaded collection reminiscent of a Southwestern sunset.
There's something for everyone in this particular collection: "Horse girls" will love the all-new Beau suite (a hand-sketched and sculpted silhouette of Scott’s beloved horse, Beau), while those looking for an edgier vibe will snatch up the serpent-adorned Phoenix. And for the cowboys, the new Scott Bros. by Kendra Scott 13-piece collection includes the iconic Cade & Grey bracelets in genuine stone, like African Turquoise.
The collection is already available online, but below are some of the SXSW-specific reasons to brave South Congress this weekend:
Friday, March 17
You're supposed to be wearing green for St. Patrick's Day, but there's no shame in spending all day surrounded by yellow during the tail end of the store's SXSW events. Friday's lineup includes "Frose Friday" from 1 pm to 4pm, overlapping with complimentary aura readings from Carrie Moss (with a $175+ purchase) from 3 pm to 6 pm, as well as dry styling/hair tinsel from 3 pm to 6 pm. Oh, and don't forget live music on the patio!
Saturday, March 18
Stop by all day for $3 beers, mimosas, and seltzers from 12 pm to 5 pm. Throwing Shade hat customization and free chain stitch tote customization is available with any $100 Purchase between 1pm and 4pm, while Carrie Moss will bring her complimentary aura readings back, starting at 3 pm, with any $175+ purchase. Dry styling/hair tinsel is also available with purchase, and Sir Woman will serenade shoppers with live music from 3-6 pm.
Sunday, March 19
Stop by for live music and Swirl Sunday (a delicious blend of the store's two signature frozen drinks) from 12-5 pm. A $100 purchase on Sunday comes with free chain stitch tote/bandana customization between 1 pm and 4 pm.
Courtesy Kendra Scott
SXSW shoppers can stop by the Kendra Scott event space for a custom hat bar.
DIIV's set was moody, but propulsive thanks to strong bass lines.Photo by Brianna Caleri
Zachary Cole Smith can always be counted on for a nostalgic 'fit.Photo by Brianna Caleri
Starcleaner Reunion singer Jo Roman keeps the beat.Photo by Brianna Caleri
From the looks of it, no one had a better time onstage than Wayne Coyne, frontman of the Flaming Lips.Photo by Brianna Caleri
The tinsel whip was one of many props.Photo by Brianna Caleri
The Flaming Lips are known for touring with huge inflatables.Photo by Brianna Caleri
A joyful crowd reacts to being blasted with confetti during the Flaming Lips' set.Photo by Brianna Caleri
Ty Segall was king of the guitar jams.Photo by Brianna Caleri
Segall's painted jeans were probably the most unique fashion statement all weekend.Photo by Brianna Caleri
The Psych Fest uniform: Earthy shorts and calf tattoos.Photo by Brianna Caleri
Thomas Attar Bellier of Al-Qasar plays a beautifully adorned electric saz.Photo by Brianna Caleri
The more mics, the better for Al-Qasar.Photo by Brianna Caleri
A closer look at the saz.Photo by Brianna Caleri
Lyrics in Arabic brought extra gravitas to the set.Photo by Brianna Caleri
How's that for a desert hallucination?Photo by Brianna Caleri
New Candys guitarist Emanuele Zanardo puts a physical flourish in his playing.Photo by Brianna Caleri
A portal opens...Photo by Brianna Caleri
The Black Angels interrupted the technicolor parade for a largely black-and-white set.Photo by Brianna Caleri
Black Angels bassist Misti Hamrick-French basks in the cold glow of a strobe light.Photo by Brianna Caleri
Dumbo Gets Mad reminds us that Italians just get fashion.Photo by Brianna Caleri
Guitarist Luca Bergomi gets in on bassist Ivan Torelli's shot.Photo by Brianna Caleri
LA LOM bassist Jake Faulkner captures the sun.Photo by Brianna Caleri
Guitarist Zac Sokolow danced for the whole set, which happened to be on his birthday.Photo by Brianna Caleri
Faulkner's grandstanding added flavor to the show, which ultimately didn't need psychedelic visuals.Photo by Brianna Caleri
Faulkner's howls cut through the air, hardly amplified.Photo by Brianna Caleri
Trish Toledo paid homage to mothers and couples in her romantic set.Photo by Brianna Caleri
Not a practical shoe for a rainy weekend. We salute her sacrifice for fashion.Photo by Brianna Caleri
Thee Sacred Souls closed out the festival with a brass section.Photo by Brianna Caleri
This backup singer was exquisitely styled in blue.Photo by Brianna Caleri
Singer Josh Lane snapped a photo of an adoring audience. See you next time, Josh.Photo by Brianna Caleri