They’re going places
Forbes features 23 inspiring Austin leaders on list of ‘entrepreneurial heroes’

A spotlight is shining on nearly two dozen future Elon Musks from the Austin area.
Forbes magazine recently unveiled its final installment of 250 entrepreneurs on the Forbes Next 1000, a list of inspiring entrepreneurs and small-business leaders “who are redefining what it means to build and run a business amid the new normal.” Among the 250 are 23 entrepreneurs from the Austin area.
“As we enter another pandemic year, entrepreneurs and small-business owners are finding new ways to thrive amidst ever-uncertain circumstances,” Maneet Ahuja, senior editor of Forbes, says in a news release. “The fourth and final class of Next 1000 entrepreneurial heroes is writing the playbook for not only achieving financial recovery but speeding past it. These sole proprietors, self-funded shops, and pre-revenue startups are proving that — through resolve, hard work, and solid planning — anything is possible.”
Here are the 23 Austin-area entrepreneurs who made the final installment of the Next 1000 list for 2021:
- Nitin Agrawal, co-founder and CEO of Austin-based Interstride, an education technology company that supplies international student-support services to colleges and universities.
- Antoinette Alexander Adefela, founder of Exp.Design, a Round Rock-based consulting firm.
- Tim Angelillo, founder of Austin-based Crafted Sourced Cocktails, which delivers craft cocktails to customers’ homes.
- Ruben Arias, co-founder of Austin-based Beereaders, a digital platform that helps K-12 Spanish-speaking students improve reading and writing skills in their native language.
- Heather Emerson, founder of Austin-based Prep to Your Door, a delivery service for farm-to-table meals.
- Mbiyimoh Ghogomu, co-founder of Austin-based Tradeblock, a social marketplace for “sneakerheads.”
- Christopher Jane, co-founder of Proper Good, an Austin-based provider of healthy premade meals with “clean” ingredients.
- Caren Kelleher, founder of Austin-based Gold Rush Vinyl, a producer of vinyl records.
- Ariel Lee, co-founder of Remane, an Austin-based hair care company catering to Black consumers.
- Charles Li, founder of Austin-based V2 Admissions, which helps students gain admission to top-ranking U.S. universities.
- Daniel Marcos, founder of Austin-based Growth Institute, an online provider of executive coaching.
- Julia Niiro, founder of Austin-based MilkRun, a marketplace that sells produce, dairy products, and meat from small and midsize farms.
- Victoria O’Connell, co-founder of Austin-based Golightly, a members-only vacation rental and home-sharing platform for women.
- Janice Omadeke, founder of Austin-based The Mentor Method, whose software matches mentors with mentees.
- Jen Pinkston, founder of La Paloma, an Austin-based seller of children’s and women’s sleepwear made from 100 percent cotton.
- Alexandria Porter, founder of Austin-based Mod Tech Labs, which relies on machine learning to speed up the monotonous process of detailing digital content.
- Scotty Reiss, founder of A Girls Guide to Cars, an Austin-based digital platform for female car buyers.
- Yash Sabharwal, co-founder of Austin-based CherryCircle Software, which is revamping the management of drug manufacturing.
- Krista Sampson, founder of Austin-based Argument-Driven Inquiry, which provides instructional materials and classroom resources for teachers of science, engineering, and math in the third through 12th grades.
- Benjamin Smith, founder of Disco, an Austin-based retailer of facial cleansers, eye creams, and facial masks for men.
- Mark Stern, founder of Austin-based The Custom Box Agency, which offers more than 100 types of packaging to help businesses onboard employees, and build relationships with prospective and current clients.
- John Paul Udenenwu, founder of the JP’s Pancake Co., an Austin food truck that serves deluxe pancakes.
- Lauren Washington, co-founder of Austin-based Fundr, an online marketplace that automates seed investing by creating portfolios of AI-vetted startups for angel investors and venture capital firms.

The city provided this mockup showing the scale of the machine and possible displays.Graphic courtesy of IKE Smart City via the City of Austin