Groceries on Demand

H-E-B teams up with smart service to deliver groceries to your door in an hour

H-E-B teams up with service to deliver groceries in just an hour

Scott McClelland, H-E-B, January 2013 HEB
We'll bring H-E-B to you with Instacart," said Scott McClelland. Photo by © Michelle Watson/

Texas grocery giant H-E-B has announced a formal agreement with San Francisco-based Instacart — a grocery delivery service whose personal shoppers hand-pick and deliver items from local stores — in Austin and Houston.

Instacart already provides service from H-E-B under an informal partnership, but the new agreement solidifies the arrangement and gives users the ability to shop for virtually any product offered at the store, according to the Houston Business Journal.

"Don't have time to come to H-E-B? No problem. We'll bring H-E-B to you with Instacart," said Scott McClelland, president of H-E-B Houston Division, in a press release. "Instacart's ability to deliver on-demand clearly matches our focus of making our customers' lives better. We are excited to offer a larger assortment of H-E-B items to customers in Austin and Houston."

Instacart initially launched in Austin May 2014. The service, which can be accessed through a phone app or online, promises items to be delivered in as little as an hour.

New customers can open an account online and receive free delivery and $10 off their first order using promo code HEBLOVE through September 30. Instacart also offers Instacart Express — an annual membership that eliminates delivery fees for all orders of $35 or more — for $99 per year.