A famous Hill Country ranch is back on the market, but it’s going to cost its future owner a lot of bread. Baird Ranch, the former home of Mrs. Baird’s Bakery family, has been relisted for $10.955 million, down from its more than $12 million price in 2024.

The 760-acre ranch is located near Johnson City, about 50 miles from Austin. Listing agent West and Swope Ranches says the property is well-suited for both residential and operational use.

Photo courtesy of West and Swope Ranches

An aerial view of the compound.

Longtime Texans are no doubt familiar with the family brand. Fort Worth founder Ninia "Ninnie" Baird started cooking breads and sweets in 1908 to make income when her husband, William Baird, suffered ill health. Since then, it has become a literal household name in the state and the base of countless peanut butter sandwiches.

There's plenty of fishing on Baird Ranch.Photo courtesy of West and Swope Ranches

The dough dynasty bought the ranch in 1951 and used the land for recreation and raising cattle. The property, located along Miller Creek, hosts deer, turkeys, doves, and quail, making it ideal for hunting. Fishing, swimming, hiking, gardening, and trail riding are available for those who don’t like to shoot.

Baird Ranch includes a foreman’s cabin, guest quarters, barns, storage buildings, and various outbuildings that support day-to-day ranching, but the centerpiece is a ‘50s-era ranch house with Saltillo tile floors. Assumably, there’s at least one oven tucked away in a kitchen.

“Baird Ranch is one of those rare properties that still feels untouched by time,” says West and Swopes owner Louie Swope, in a release. “The live water, incredible elevation, and a location this close to Austin is almost impossible to find at this price point. It’s a true legacy ranch in every sense of the word.”