For 20 years, Tiff's Treats has warmed the hearts and expanded the waistlines of Austinites thanks to its local shops and homemade cookie delivery service. On January 9, the Austin-based brand announced the opening of its 10th store in the metro area and an even larger service area.
Located at 1700 E. Oltorf St., #110, this is only Tiff's second location in South Austin, which means the new shop will significantly expand the company's service area. Beginning today, Tiff's can now be delivered throughout Southeast Austin and the neighborhoods surrounding Austin-Bergstrom International Airport.
"We’ve seen a lot of demand for added service to southeast Austin, especially in the 78741 ZIP code, and we’re thrilled to reach more of our city with warm cookie moments,” said namesake and co-founder Tiffany Chen in a release.
As with all new stores, the company is celebrating with a grand opening party on Saturday, January 18, from 9 am to 1 pm. During that time, all sales up to $5,000 made at the new Oltorf shop will benefit the Andy Roddick Foundation, a nonprofit that helps local underserved youth "reach their full potential through education and sports-based mentoring." (Andy Roddick and Brooklyn Decker joined Tiff's Treats as both investors and brand ambassadors in 2018.)
Attendees can also bring new school supplies to donate to ARF during the grand opening. As a thank you, Tiff's Treats will provide a $5 gift card for the donation.
And that's not the only giveaway. The first 40 people in line at 9 am during the grand opening celebration will receive a $100 gift card, so cookie fans should plan on getting there early. All others in line will be gifted a $10 coupon.
On January 18, customers can snag chocolate chip or snickerdoodle cookies for $5 per dozen at the Oltorf store. And everyone will have a chance to win gift cards and prizes randomly inserted into boxes throughout the day. Just remember: Tiff's Treats stores are cashless, so bring a debit or credit card.
Tiff's Treats' newest store is the 58th for the Austin-based brand, which began in 1999 when Chen and her now-husband Leon Chen were sophomores at the University of Texas at Austin. Over the past two decades, the company has received $52.5 million in funding, according to CrunchBase, and baked up a cookie empire that spreads across Texas, North Carolina, Georgia, and Tennessee.
“With our recent expansion throughout Texas and beyond, it’s great to open another store in Austin, where we got our start as college students baking cookies out of an apartment kitchen,” said Chen.