Has the foodie craze in Austin prompted you to consider starting your own food truck business? Food truck entrepreneurs, or individuals wishing to start their own food truck business who want to learn more about the ins and outs of food trucks, will want to know more about the Food Trailer Alliance.
The alliance, founded in May 2011 by trailer food aficionado Tony Yamanaka, provides a website and monthly meetings to help food trailer owners stay connected as a community while helping promote their businesses. Tony is joined by two friends who help run foodtrailersaustin.com. On the site, you can search for food trailers by location and type of food as well as find out more information about how to become involved in the alliance.
The alliance, founded in May 2011 by trailer food aficionado Tony Yamanaka, provides a website and monthly meetings to help food trailer owners stay connected as a community while helping promote their businesses.
Currently, the alliance is composed of a volunteer board, all of who are local trailer owners. Their mission is “to create a market in which food trailers, vendors and patrons alike can work together for the betterment of the industry.”
At their monthly meetings, industry professionals are invited to present topics that help food truck owners expand their opportunities as business owners. Recent speakers include Jodi Bart of Tasty Touring, talking about how to attract the attention of food bloggers, and representatives from Google, with tips on utilizing Google applications to run and promote a trailer.
The group has been contacted by various working professional entities to become part of a study to show how the food trailer "trend" is still in it’s growth phase. Although membership dues are the next step for eligibility to participate in the alliance meetings, there are currently no fees for local trailer owners to come.