'Breastaurant' Wars: Rick's Cabaret opens Bombshells concept in North Austin
Start building those bunkers: Austin could be ground zero for the battle between Texas “breastaurant” empires. On Wednesday, Houston-based gentlemen’s club chain Rick’s Cabaret opened its latest military-themed bar/restaurant concept, Bombshells, in North Austin.
Rick’s Cabaret has long been in the game of strip clubs and nightclubs, but branching out into the realm of the “breastaurant” business is relatively new for the brand. The Austin spot is only the third Bombshells location; the first one is located in Dallas and a second location opened in the Houston suburb of Webster last fall.
By opening in Austin, Bombshells enters the market of a homegrown “breastaurant” empire. In addition to franchises like Hooters and Ojos Locos, Bombshells — and its scantily clad servers dressed in military-inspired outfits — is infringing on Austin-based Bikinis territory.
As you may recall, after trademarking the term last year, Bikinis is the only restaurant that can legally refer to itself as a “breastaurant.” CEO and Founder Doug Guller even went so far as to buy an abandoned town near Fredericksburg, renaming it Bikinis, TX and turning it into a tourist destination.
The Austin Bombshells, located at 15119 N. I-35 (just off of Wells Branch Parkway), features an 8,000-square-foot sports bar and boasts a 2,600-square-foot outdoor patio. Along with lunch and daily happy hours, Bombshells also promises that it will be open for “family dining late day/early evening,” before catering to couples and singles later in the night.
Rick’s plans to have 10 Bombshells locations open or in development by the end of 2014. Most of those will be located in Texas.