Jump for Joy
Austin's famous Toy Joy expands with sweet new candy shop downtown
This is pretty sweet: Austin's premier toy store is expanding into the candy business. Toy Joy will open a new candy shop, Yummi Joy, by the end of August.
It will be located next door to Toy Joy in the 2nd Street District downtown. The sweet spot will serve bulk and packaged candy, chocolate, house-made fudge, sodas, coffees, hot chocolates, and more.
"This is our first foray into food and beverage and we're super excited about this direction," says owner Fred Schmidt. "Our team has been working on the Yummi Joy concept for over a year now. Candy has been a very popular item at Toy Joy, and our creative staff has loads of fun ideas for tasty new treats to bring to our customers, including artisan fudge products."
Vegan ice cream purveyors Sweet Ritual will open an outpost within Yummi Joy, complete with a walk-up window facing Second Street. Sweet Ritual co-founder Amelia Raley used to work at the original Toy Joy on Guadalupe Street.
"It's so cool to be reconnected with Toy Joy, which is where I first found my inspiration to make healthier dairy-free and allergen-friendly ice cream flavors. Our Sweet Ritual business is also growing in leaps and bounds, and it's all we can do to keep up with demand at our Airport Road store. What an opportunity to be able to offer our products in such a great location downtown and not have to run it all ourselves."
The addition of Yummi Joy coincides with Toy Joy's 30th anniversary. The homegrown company moved from The Drag to downtown Austin in 2013. One year later, Toy Joy was purchased by Schmidt, who is part of a retail group behind Wild About Music (of which he is also the co-founder) and Austin Rocks.
Look for Yummi Joy at 409 W. Second St., which recently housed Cafe Ruckus. The last day of service at Cafe Ruckus was July 29; the team has decided "to move on to new adventures," says the release.