Cartoon Cupcakes

Do the Spriggy Jiggy: Hey Cupcake! reveals its cartoon cast of characters

Hey Cupcake!, Austin’s very own confectionary creators and cupcake slingers, have launched a new site promoting their new endeavor into an online cartoon webseries that has been in the works for several months now.

“Mr. Spriggy and the Cupcake Crew” features a cast of colorful cupcake characters. Many of them are inspired by treats regular customers may recognize from the menu at the iconic Airstream trailers. The leader of the bunch, Mr. Spriggy, is an anthropomorphized Vanilla Dream cupcake, one of the more popular choices, while others are living incarnations of the Red Velvet and Sweetberry cupcakes.

Anyone who has subscribed to Hey Cupcake!’s online newsletter received a link to the website and the Facebook fan page, revealing the introductory video for the crew, “Spriggy Jiggy”, a pop-infused dance song telling you to not be a “lazycake”. Of course, what good would a promotion be if they didn’t offer free cupcakes for the first lucky viewers of this video. Simply by repeating a specific lyric at the South Congress and Burnet Road locations were they able to receive the cake of their choice until supplies ran out.

Along with the launch of the crew’s web series, Hey Cupcake! also launched a line of apparel and merchandise featuring each member of the Cupcake Crew along with their own stickers, buttons and keychains. So fans can now get their own KittyCake onesie for their baby.

Along with each character profile, Hey Cupcake! also reveals the more philanthropic side to this promotion. For each sale of merchandise, 5% of net proceeds will go towards each individual character’s favorite local charity, including Austin Pets Alive! and the Make-a-Wish Foundation of Central and South Texas.

For the moment, viewers can watch the “Spriggy Jiggy” music video along with two other videos, “The Social Cakework” and “The Blockbuster Trailer”. It seems that this local chain of food trailers is fully committed to this new medium of promoting cupcakes.

Back to the Plow

Homey Austin jam and bake shop closing and returning to farmers market

Confituras fig crackers

Confituras/Instagram

Confituras Little Kitchen is closing its brick-and-mortar store, but feeling optimistic about the future.

A famers market find is returning to its natural environment after six years in a brick-and-mortar location. Confituras Little Kitchen, which specializes in locally sourced preserves, is closing its jam and biscuit shop after service on Sunday, December 22. However, it will continue selling goods at the Barton Creek Farmers Market and via retailers.

Confituras announced the change in a newsletter to its customers in December. The letter called the news "bittersweet."

"Although the brick and mortar will no longer be, the good news is that this will be a fresh new start for us – we are bursting with energy and creativity at the thought of being back out in the community where it all started for confituras," it said.

The kitchen is closing because the lease is up, and the team has decided to "give up the chase." The newsletter emphasized the ups-and-downs of business over the past several years — ones that were chaotic for just about any business, let alone a small, fairly niche food operation.

"So much has happened since we decided to open a brick + mortar – a wonderful kickstarter fundraiser, THE PANDEMIC, the AFTER-EFFECTS OF THE PANDEMIC, and an ever growing city," the letter says. "We tried so very hard but never really got our footing. We know we are not alone, many small business are in the same boat. We renewed our lease during the pandemic because we were hopeful we could make it work - the changing times had other ideas."

Finally, it shared how customers could keep enjoying Confituras creations:

The Barton Creek Farmers Market is open at 2901 S. Capital of Texas Hwy. every Saturday from 9 am to 1 pm.
A list on confituras.net compiles retailers including Royal Blue Grocery, Farmhouse Delivery, and Antonelli's Cheese Shop.
Jam share and Table22 subscription customers will have more instructions coming soon about picking up their goods in January at the same space, 2129 Goodrich Ave.
Customers may also reach out to inquire about continuing to order meals directly.

The kitchen also hosted frequent events and workshops, but the letter did not address this aspect of the business.

A shorter message shared on Instagram has inspired 63 comments so far, five days later. Customers eulogized the shop for its community feel and providing a sense of regularity during the height of the pandemic thanks to weekend pick-ups.

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